Business Development Representative

Company Overview

The origin of ServiceNow traces back to engineer Fred Luddy who created a tool to automate a repetitive task for a colleague, highlighting the company's mission to free people from mundane work to focus on meaningful activities. Today, ServiceNow champions AI-powered business transformation, integrating diverse AI, data, and workflows to help 85% of Fortune 500® companies operate more efficiently. The company fosters an AI-native culture where technology and talent converge to drive innovation.

Role Overview

We are looking for an enthusiastic Business Development Representative (BDR) whose primary mission is to arrange meetings that can be converted into qualified sales opportunities, boosting early-stage pipeline growth. The role involves mastering prospecting and outreach strategies to engage decision-makers and build foundational knowledge about ServiceNow’s offerings.

The BDR will connect with potential clients using structured outreach including phone, email, and social media, qualifying leads per standardized criteria, meticulously logging interactions, and transitioning qualified meetings to the Go-To-Market teams for further evaluation. Additionally, the role includes responsible follow-up after strategic marketing events.

Note that this position does not provide sponsorship for employment visas.

Key Responsibilities

• Initiate contact with current and prospective clients via phone, email, and social channels using approved messaging and qualification methods.
• Utilize basic problem-solving skills to evaluate client needs and decide suitable next steps aligned with established guidelines.
• Maintain continuous communication and collaborate closely with the Global Business Acceleration management, Development, and GTM teams.
• Leverage brand-approved marketing content to deliver a tailored and engaging experience to potential clients.
• Ensure detailed and accurate documentation of all outreach and follow-up activities in ServiceNow’s internal systems to support reporting and forecasts.
• Engage in training including development simulations and onsite competitions, aiming to consistently meet performance indicators.

Candidate Profile and Qualifications

• Possess a high school diploma or GED equivalent.
• Demonstrate excellent verbal and written communication skills with an aptitude to learn and apply standard outreach and qualification protocols.
• Exhibit strong interpersonal skills to effectively collaborate with colleagues across sales, marketing, renewals, development, and leadership teams.
• Maintain a high degree of motivation, inquisitiveness, and openness to coaching and constructive feedback.
• Show resilience, reliability, confidence, teamwork, enthusiasm, and adaptability to coaching.
• Have a willingness to learn and utilize AI-driven tools to innovate outreach, prioritize tasks, and optimize daily workflows.
• Display strong organizational skills and attention to detail, following established procedures for activity logging and follow-ups.
• Possess the ability to influence stakeholders and instill urgency to drive issues to resolution.
• Have a fundamental understanding of cloud computing and SaaS or a readiness to learn rapidly.
• Be prepared to participate in live development exercises, in-person messaging events, and meet defined performance metrics.
• Show interest in cultivating customer relationships, qualifying sales opportunities, and contributing to early sales pipeline that generates company revenue.
• Commit fully to Global Business Acceleration development programs with the goal of establishing a lasting career at ServiceNow within four years.

Additional Information

Work Setup: ServiceNow supports different working personas (flexible, remote, on-site) based on job nature and employee location. Eligibility is verified considering proximity to office locations.

Equal Opportunity: ServiceNow practices equal employment opportunities without discrimination based on numerous protected categories including race, gender, orientation, age, disability, and more.

Accommodations: The company aims to provide accessible and inclusive application processes and offers reasonable accommodations upon request.

Export Control: Employment may require export control clearance under relevant regulations, and hiring is contingent upon obtaining necessary approvals.