Business Development Manager

About The Swasthika Group

The Swasthika Group, operating under Swasthika Siolim Private Limited, is a multifaceted enterprise committed to cultivating sustainable ventures and delivering innovative solutions across various industries, including Business Consulting, Staffing & Recruitment, Construction & Infrastructure, and Hydrofy Packaged Drinking Water. Catering to startups, SMEs, corporates, and institutions, the group focuses on resolving business challenges, nurturing talent, executing high-quality infrastructure projects, and generating enduring value. Rooted in principles of integrity, professionalism, and ongoing enhancement, the group aims to be recognized as one of India's most reliable and diverse business entities.

Role Overview

This role involves opening up Indian markets specifically for the company's staff augmentation services. The Business Development Manager will handle the entire sales process domestically, encompassing outreach, meetings, and closing pilot deals. It is a position requiring significant autonomy and responsibility, utilizing advanced AI-assisted prospecting tools to develop a sales pipeline from Bangalore.

Daily Responsibilities

• Conduct high-volume cold outreach by sending 30–60 LinkedIn messages, 40–80 cold emails, and making 5–10 cold calls daily, targeting HR leaders such as CHROs, VPs of HR, and HR Directors across India.
• Structure workweek geographically: focus on different sectors across specific days, such as Other Sectors on Mondays and Tuesdays, SaaS/Tech/IT on Wednesdays and Thursdays, with Fridays dedicated to GCC markets, content creation, and planning.
• Perform detailed market research using AI tools and platforms like Claude, ChatGPT, Apollo, Lusha, SimilarWeb, and LinkedIn Sales Navigator to craft highly personalized outreach campaigns.
• Manage a clean CRM pipeline, from initial contact to pilot signing, emphasizing measurable and meaningful weekly outcomes over superficial metrics.
• Coordinate discovery calls, qualify potential clients, facilitate initial meetings, and transition prospects to the founder for final closing.
• Collaborate closely with the founder on strategic positioning, pricing, and account management, acting as the lead business developer rather than a subordinate sales rep.
• Provide quarterly insights on market trends, brand dynamics, and competitor activity to enhance regional positioning strategies.

Success Benchmarks for the First 90 Days

• Within 30 days: Achieve over 1,000 outbound contacts, book 30+ initial meetings, implement CRM tools effectively, and start negotiating the first staff augmentation pilot.
• Within 60 days: Close the inaugural pilot, maintain 50+ active dialogues across three sectors, and create a documented scalable outreach playbook.
• Within 90 days: Secure 2-3 signed pilots, establish 1 ongoing retainer client, build a personal pipeline valued at over ₹1,000,000, and earn the initial incentive payment.

Required Skills & Experience

• Between 1 to 3 years of experience in business development, inside sales, or SDR/AE roles, ideally within agencies, SaaS, services, or B2B technology fields.
• Demonstrable success in cold outreach, including examples of campaigns executed, response rates achieved, and deals finalized.
• Strong command of written and spoken English suitable for engaging HR and CXO executives.
• Familiarity with at least one industry such as SaaS, IT, or Technology, either through prior employment, in-depth research, or related experience.
• Proficiency in tools like LinkedIn Sales Navigator, Apollo or Lusha, Calendly, and CRM software including HubSpot, Notion, or Pipedrive.
• Practical experience using AI-based tools such as Claude, ChatGPT, and Perplexity for market research and personalized prospect interaction.
• Flexibility in working hours, typically 10:00 AM to 7:00 PM IST Monday to Friday, with occasional requirements to work outside these hours or on weekends, given prior notice.
• A proactive, outcomes-driven approach to task management and daily performance measurement.

Preferred Qualifications

• Previous involvement in marketing services sales, creative production, performance media, or AI product domains.
• Insight into performance marketing teams' operations, procurement processes, and requirements.
• Established professional network and active LinkedIn presence, including content creation experience.
• Experience with AI video software such as Kling, Runway, Veo, Sora, or Heygen, along with knowledge of creative production workflows.

Tools Utilized

• Primary prospecting through LinkedIn Sales Navigator.
• Contact and intent data sourcing with Apollo or Lusha.
• Research and content generation via Claude and ChatGPT.
• Scheduling managed with Calendly.
• Email automation and management through Instantly or Smartlead.
• Personalized video messaging using Loom.
• CRM and pipeline tracking facilitated by Notion or HubSpot.
• Follow-up communications primarily handled on WhatsApp Business for MENA region clients.

Compensation & Growth Opportunities

• Monthly base salary between ₹30,000 and ₹50,000, depending on experience and cold outreach performance at hire.
• Quarterly performance-based incentives tied to pilot signings and retainer contracts, with high performers potentially earning well above their base salary annually.
• Direct reporting line to the company founder, enabling fast decision-making without hierarchical barriers.
• Exposure to diverse brands and HR leaders across India with significant day-to-day market engagement.
• Development of advanced AI-based prospecting skills applicable to future career stages.
• Opportunity to lead a small business development team overseeing a designated geographic area as the company expands through 2027.

Location & Work Schedule

Position based in Mysuru City, Karnataka, with a standard workweek of five days and nine-hour workdays, adaptable by region.

Equal Opportunity

The Swasthika Group embraces diversity and inclusivity in hiring practices, valuing skills and demonstrated achievements above all else.