Brand Director

Overview

Wild is a rapidly expanding personal care brand committed to eliminating single-use plastics in bathroom products. Known for its refillable natural deodorants, the brand has grown substantially across Europe and is now part of the Unilever family. This position offers the chance to lead the brand on a global scale while maintaining the company’s dynamic, start-up character.

Role Summary

The Brand Director will take full responsibility for the global brand presence, reporting to the Chief Marketing Officer (CMO). This role involves shaping Wild's identity and tone across all platforms, from social media interactions to retail displays to licensed product lines. The position directs two teams: the Brand team, which manages brand perception, social media, and licensing; and the Creative team, which delivers brand content and campaigns.

Key Responsibilities

• Own and refine the global brand strategy, tone of voice, and visual identity, ensuring consistency and brand integrity across markets and platforms.
• Lead and inspire the Brand team responsible for social media, licensing, and brand management, establishing clear goals and high standards.
• Manage the Creative team to enhance output quality while maintaining the speed required for a social-first brand.
• Unify the Brand and Creative teams into a cohesive unit working collaboratively with marketing, growth, retail, and product departments.
• Oversee licensing partnerships to ensure they elevate rather than dilute the brand.
• Develop and implement systems, guidelines, and governance to sustain brand consistency in a growing global business without excessive restrictions.
• Drive impactful, memorable brand campaigns and collaborations that attract attention and maintain brand excitement.
• Define, measure, and report on worldwide brand health metrics at senior leadership meetings.
• Represent the brand function within the marketing leadership team, including deputizing for the CMO when necessary.

Candidate Profile

• Experienced senior brand leader with a record of managing brand strategies globally or across multiple territories.
• Proven capability in bridging brand strategy and creative execution teams to align objectives and outputs.
• Strong creative sensibility with the ability to elevate work quality without direct involvement in execution.
• Comfortable working in a fast-paced, ambiguous, growth-oriented environment typical of consumer brands.
• Commercially savvy, with an ability to relate brand initiatives to business goals and confidently engage with executive leadership.
• Demonstrated excellence in people management, building and sustaining high-performing teams.
• Understanding of creative processes with foundational knowledge of design and photography standards.
• Experience working with licensing or significant brand partnerships is considered a plus.

Benefits and Perks

• 25 days of paid vacation, bank holidays, plus 9 additional remote working days.
• Flexible hybrid working model, requiring three days per week attendance at the London office.
• Enhanced maternity, paternity, and parental leave provisions.
• Company pension contribution of 4%.
• Mental health support services via Spill.
• Private health insurance through Vitality.
• Weekly early finish Fridays and regular social events.
• Annual learning and development budget allocation.
• Complimentary breakfast offerings.
• Free and discounted Wild product access.
• Provision of two team and two personal volunteering days each year.

Diversity and Inclusion

Wild is committed to fostering an inclusive workplace that values diversity in all forms. The company encourages applications from individuals of all backgrounds and is dedicated to providing accommodations throughout the hiring process to support candidates’ success.