Associate Manager - Acquisition (Current Account)

About the Role

The Associate Manager for Current Account Acquisition is responsible for bringing in new-to-bank current account customers for a specified branch. This role demands direct interactions with customers to understand their banking needs and present tailored banking solutions. The incumbent works closely with the Sales Manager to analyze market segments, gather customer insights, and spot business opportunities. This position plays a vital role in driving customer acquisition, strengthening client relationships, and optimizing customer lifetime value to support organizational growth.

Primary Responsibilities

• Target and secure new current account customers within the assigned segment and catchment area.
• Ensure that the acquisition quality aligns with product diversity, customer segments, and account constitution standards.
• Drive registration and activation of acquired customers on digital and direct banking platforms.
• Consistently achieve or surpass monthly acquisition targets by addressing customers' transaction banking requirements.
• Assist in catchment area analysis and identifying new business potential alongside the Sales Manager.
• Provide timely feedback to Sales and Relationship Managers on evolving customer needs and market trends.
• Strictly adhere to organizational sales norms and Standard Operating Procedures.
• Comply rigorously with internal policies and applicable regulatory frameworks.
• Maintain the quality standards of sourcing as defined by the bank's acquisition guidelines.

Secondary Responsibilities

• Keep abreast of market developments and maintain a solid understanding of customer needs.
• Collaborate effectively with multiple departments within the branch to offer holistic product and service solutions with a customer-centric focus.

Candidate Profile

Education: Graduate in any discipline from a full-time program.

Experience: 0 to 4 years of work experience, preferably in sales within the Banking, Financial Services, and Insurance (BFSI) sector.

Skills and Attributes:

• A strong customer-oriented mindset with a commitment to service excellence.
• Capability to identify and convert business opportunities effectively.
• Familiarity with current account products and transaction banking concepts.
• High ethical standards and a focus on compliance.
• Collaborative attitude and ability to work across teams.
• Self-driven with a strong motivation to meet targets.
• Excellent business communication skills with fluency in English.