Assistant Manager – Influencer Marketing

Job Location and Type

This position is based in Mumbai at Vikhroli (Embassy 247) and requires in-office presence 5 days a week as a full-time role.

Company Overview

Established in 2011, Purplle has grown into one of India’s leading omnichannel beauty platforms, hosting over 1,000 brands and 60,000+ products, serving more than 7 million monthly active users. Expanding rapidly, Purplle has over 6,000 offline touchpoints and 100+ stores. The company has strong proprietary brands such as FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae, and emphasizes tech-driven personalized shopping experiences. Purplle became India’s 102nd unicorn in 2022, supported by prominent investors, and employs over 3,000 people.

Role Summary

The Assistant Manager – Influencer Marketing will lead influencer efforts for 2-3 products within a specific geography for one brand under Purplle’s private label portfolio. The role combines hands-on campaign execution with managing and mentoring a team of 4-5 executives to maintain high standards and scale influencer marketing outputs.

Key Responsibilities

• Take ownership of influencer marketing strategy, including creator selection, content calendars, and performance KPIs such as views, engagement, search uplift, geographic traction, and revenue results for assigned products and geography.
• Recruit, train, and lead a team focused on scouting creators, negotiating deals, briefing content, and managing approvals to replicate quality work at scale.
• Identify and evaluate influencers on platforms like YouTube and Instagram, considering language, region, audience fit, engagement, and content style to build a loyal creator network.
• Negotiate contracts within set parameters, clarifying deliverables, timelines, and creative/commercial expectations for team and personal campaigns.
• Create detailed briefs covering product info, messaging, hooks, required callouts, and calls to action. Manage product dispatch, timeline tracking, follow-ups, and the entire content development cycle.
• Review and approve influencer content against quality benchmarks, including brand alignment, message accuracy, and call-to-action effectiveness; manage revisions as necessary.
• Scale content production to at least 50 influencer videos monthly individually and 250+ across the team while maintaining quality, efficiency, and cost control by creating effective systems.
• Monitor post-launch metrics such as views, engagement, search and geographic momentum, and revenue impact; identify repeat performers and refine strategies accordingly.
• Lead with a focus on team development, fostering a culture of accountability and trust, and collaborate cross-functionally with peers.

Ideal Candidate Profile

• Experienced in managing teams and delivering measurable growth or content outcomes for brands or agencies.
• Preferably has hands-on content creation experience with organic growth of personal social media accounts (e.g., ~10,000 Instagram followers or 5,000 YouTube subscribers) and the ability to explain growth strategies effectively.
• Strong expertise in content and brand marketing, understanding what drives successful hooks, formats, and the connection between content and brand positioning or revenue.
• Fluency in additional Indian languages beyond Hindi, English and Marathi is a plus, particularly South Indian languages or other regional tongues, to help expand regional creator networks.
• Committed to a long-term career trajectory with Purplle, aiming for sustained category ownership over 2-3+ years.

Career Growth Opportunities

• Leadership Track: Progress toward senior management roles overseeing multiple teams and strategies.
• Creative Track: Opportunities in scriptwriting, concept creation, and in-house studio-led content production.
• Business Track: Expand into category management roles with broader brand ownership responsibilities.

Additional Details

• Workdays: 5 days a week, in-office at the Mumbai Vikhroli location.
• Team Size: Directly manage and mentor a team of 4-5 influencer marketing executives.