Area Sales Director - Central US

Company Overview

Our client is a growth-stage MedTech startup focused on enhancing the lives of individuals suffering from joint pain. The company combines patented medical device innovations, software, and additive manufacturing to create a new class of functional orthopedic braces that are revolutionizing the industry. With a mission to help people live active, healthy lives free from joint pain, the company recently secured a successful Series A round of funding from leading industry investors to accelerate commercial growth.

Position Summary

We are seeking an Area Sales Director to oversee operations in the Central US region. This pivotal role offers an opportunity to lead and expand commercial achievements for a disruptive MedTech company at a critical growth stage. Reporting to the Chief Commercial Officer, the Director will shape company strategy, culture, and long-term success, while delivering meaningful technology to patients.

Key Responsibilities

• Lead, train, and coach regional and territory sales managers across the Central US.
• Support the sales team in reaching monthly, quarterly, and annual revenue and unit goals on both individual and team levels.
• Implement Icarus sales tactics and incentive programs (SPIFFs) to boost growth in strategic segments.
• Drive sales expansion by engaging and closing key orthopedic, sports medicine, VAMC, DOD, and O&P accounts within the region.
• Conduct regular team sales meetings for education and performance management.
• Foster a motivating and empowering global culture aligned with the company’s core mission and values.
• Monitor and manage team performance metrics via Salesforce CRM.

Qualifications and Experience

• Bachelor's degree or an equivalent combination of education and professional experience.
• Proven leadership experience in medical device sales.
• Ability to think quickly and adapt to changing circumstances.
• Experience working in startups or high-growth organizations is preferred.
• Entrepreneurial mindset characterized by self-motivation and independence.

Additional Information

This is a field-based position requiring extensive travel to support and lead the sales team. The Director will have significant influence on business planning, product sales coaching, key account engagement, and performance monitoring through KPIs. The role emphasizes both leadership and hands-on involvement in sales activities to ensure regional growth targets are met.