Advertising Copywriter

About Teabox

Teabox is not your regular tea company; we are pioneering freshness in tea sourcing. We work directly with over 150 estates across India, securing the finest teas within hours of harvest. Utilizing advanced cold storage and dehumidification techniques, we preserve every aroma and flavor note. Having served over 5 billion cups across more than 125 countries, we are building a premium Indian tea brand right from Siliguri, the heart of Indian tea cultivation.

Role Overview

The power of words to influence and create strong brand impressions is central to this role. As the Advertising Copywriter, your responsibility is to develop persuasive, thoroughly researched, and dynamic copy that captures attention and converts prospects into customers. Your writing will span engaging video scripts, email campaigns, landing pages, static advertisements, and more, all to fuel business growth.

Key Responsibilities

• Compose engaging, high-conversion video and user-generated content ads that evoke interest and encourage actions.
• Create compelling copy for static advertisements across various platforms to align with campaign objectives and brand identity.
• Develop powerful headlines, captions, and descriptions that draw attention and foster clicks.
• Design conversion-optimized landing page content that converts visitors into loyal patrons.
• Craft engaging email marketing campaigns for product launches, seasonal promotions, and targeted communications.
• Understand and incorporate customer psychology to tailor messaging that connects and motivates.
• Apply first-principles thinking to ensure each content piece aligns with brand values and business goals.
• Collaborate with the marketing team to generate innovative ideas and content strategies for impactful campaigns.
• Tell captivating stories that leave lasting impressions and reinforce brand loyalty.
• Carefully edit and refine all content to maintain grammatical accuracy and brand consistency.
• Stay ahead of emerging marketing trends, platforms, and content innovations to continually enhance content quality and effectiveness.
• Contribute to broader content planning and strategy discussions, working alongside design and multimedia teams for maximal campaign impact.

Qualifications

• Demonstrated experience as an Advertising Copywriter or similar position; agency background is advantageous.
• Exceptional writing and editing capabilities focused on persuasive, sales-driven content.
• Deep knowledge of customer behavior, psychology, and application of first-principles thinking.
• Expertise in direct response marketing and crafting copy for ad scripts, email sequences, landing pages, and social media headlines.
• Strong storytelling aptitude to create engaging narratives that enhance brand connection.
• Efficient organizational and time management skills to juggle multiple tasks.
• Excellent communication and teamwork abilities.
• Educational background in Marketing, Advertising, English, or related fields is beneficial.
• Familiarity with copywriting frameworks like AIDA, Problem-Agitate-Solution, FAB, etc.

Additional Advantages

• Previous copywriting experience in performance marketing agencies or fast-growing startups.
• A robust portfolio of ads that achieved measurable success.
• Hands-on practice with top-performing ad formats such as Meta, Google, TikTok.

Compensation and Benefits

• Attractive salary tailored to your experience level and skills.
• Provision of company laptop/desktop and all essential equipment to ensure optimal performance.