Media Planning Internship at Titan Company Limited
Bengaluru, Karnataka, India · Full Time internship
Be the first to apply
- Stipend
- Stipend: INR 20,000 – INR 50,000 / month
- Duration
- 3 months
- Start
- Immediately
- Openings
- 2
Candidates must be able to commit to a full-time in-office internship starting between August 6 and September 10, 2026, for a period of three months, and possess the relevant skills and interests. Fresh graduates seeking job opportunities are also eligible to apply.
- Work mode
- In office
- Education
- B.E./B.Tech
- Resume
- Required to apply
About the internship
About the Internship
Modern media planning involves far more than selecting TV channels or billboards; it has evolved into a complex optimization challenge. We seek a detail-oriented analytical expert who can look beyond superficial marketing metrics and deeply analyze data structures, attribution models, and ROI projections. This opportunity is ideal for engineering students passionate about numbers, patterns, and systematic problem-solving who wish to influence the national campaigns of one of India's leading jewellery brands.
Key Responsibilities
- Create and sustain intricate media models, scenario planners, and performance tracking tools using advanced Excel functions, macros, and automation, effectively organizing complex multi-channel datasets.
- Evaluate campaign performance data across various platforms—including digital channels such as programmatic, search, and social, as well as offline media like TV, print, and outdoor advertising—on a daily, weekly, and monthly basis to detect trends, irregularities, and performance inefficiencies.
- Utilize mathematical and statistical methodologies to optimize budgets, enhancing brand reach and conversion rates within set financial limits.
- Gather and interpret competitor share-of-voice data, converting raw expenditure figures into strategic insights.
- Collaborate closely with brand teams, creative agencies, and external media partners to inject data-driven insights into campaign strategies.
Who Can Apply
- Applicants available for a full-time in-office internship.
- Those able to commence between August 6, 2026, and September 10, 2026.
- Candidates available for a 3-month duration.
- Individuals possessing relevant skills and interests; fresh graduates seeking employment are also welcome.
Required Expertise and Other Qualifications
- Graduates holding a B.E. or B.Tech degree from Tier-1 engineering colleges such as NIT Trichy, NIT Surathkal, RVCE, or equivalents.
- Proficient with Microsoft Excel functions including VLOOKUP/XLOOKUP, Index/Match, Pivot Tables, Power Query, and basic VBA/Macro scripting, capable of handling complex datasets with minimal mouse usage.
- A strong analytical mindset with an affinity for numbers, statistics, and quantitative problem solving.
- Effective in translating intricate numerical insights into clear visualizations and concise reports.
- Self-motivated with a genuine curiosity about how consumer behavior influences media metrics like CTR, CPM, ROAS, and GRPs.
Compensation and Benefits
- Monthly stipend ranging from INR 20,000 to 50,000.
- Additional perks include a letter of recommendation, informal dress code, five-day work week, complimentary snacks and beverages, and a potential job offer upon successful internship completion.
- Opportunity for joining the company as a permanent employee with an expected annual salary between ₹500,000 and ₹1,000,000.
About Titan Company Limited
Operating under the renowned Tata Group, Titan Company Limited is a prominent consumer goods enterprise with diversified lifestyle businesses spanning jewelry, watches, accessories, and eyewear.