Social Media Manager

About the Company

Growth Stack is a consultancy specializing in information technology management, dedicated to helping clients across various sectors unlock their potential through strategic planning and precise execution.

Job Overview

The Social Media Manager will be responsible for managing the company's public interactions by developing and implementing content strategies on multiple social media channels. This role involves analyzing data to assess engagement, spotting trends, and organizing digital campaigns to cultivate an online community while enhancing brand recognition.

Key Responsibilities

• Manage and execute content strategies across various social media platforms.
• Analyze user engagement data and identify customer interaction patterns.
• Plan and implement digital marketing campaigns aimed at brand building and community growth.
• Utilize social media marketing tools to maintain and promote the company’s brand identity.
• Collaborate with marketing teams to craft social media campaigns aligned with company goals.
• Engage with customers and stakeholders on social media channels to address concerns.
• Evaluate and recommend improvements for the company’s digital marketing and social media strategies.
• Stay updated on social media trends and advise management on relevant changes affecting marketing.
• Define and monitor key performance indicators (KPIs) such as shares and likes to measure campaign success.

Required Skills and Competencies

• Proficiency in Adobe Photoshop is mandatory.
• Expertise in using social media platforms including LinkedIn, Instagram, Facebook, Twitter, YouTube, and Google My Business.
• Experience with Google Analytics and other analytical tools for social media performance tracking.
• Skillful in creating and maintaining brand presence through social media content.
• Ability to generate engaging text, video, and image posts tailored to the target audience.
• Competence in managing online conversations and resolving customer issues via social media.
• Strong verbal and written communication abilities.
• Capability to coordinate with writers, designers, developers, and senior management.
• Adept at recognizing relevant social media events and sharing appropriate content consistent with branding strategy.
• Proficient in crafting compelling content that aligns with market trends and customer interests.
• Computer literacy and familiarity with advanced social media tools and analysis platforms.
• Continuous learning of new social media trends and tools to stay ahead in digital marketing.
• Understanding of social media marketing tactics and maintaining the company’s online presence.
• Organizational skills to manage tasks efficiently and meet deadlines.
• Ability to adhere to schedules and achieve both marketing and business objectives.

Qualifications and Eligibility

• Minimum of Ordinary National Diploma (OND) in Social Science or related field.
• Applicants must not exceed 25 years of age.
• At least two years of professional work experience.