Social Media Manager

Role Summary

The Sol Studio, a boutique marketing agency focused on clients in food and grocery, consumer brands, political, and media sectors, is seeking a Social Media Manager based remotely in Austin, Texas. This role offers a salary range of $67,000 to $75,000 annually plus commission on new business. The manager will oversee creative output across multiple accounts, directing projects, collaborating on strategy, and creating and managing content including video shoots, editing, design, and copywriting.

Key Responsibilities

• Lead creative direction, social strategy, and content planning for assigned accounts, translating business goals into actionable social media plans.
• Produce content on location using devices like iPhones or DSLRs, edit short-form videos, design static visual assets, and author client-specific copy.
• Manage production logistics such as creating shot lists and directing freelance teams on larger shoots.
• Maintain content calendars, ensuring steady workflow and meeting deadlines without last-minute rushes.
• Supervise project timelines, coordinate deliverables, track account performance, and escalate scope changes or risks promptly to company founders.
• Compile and present detailed monthly reports linking performance metrics to strategic decisions.
• Support team growth by onboarding and managing junior staff as the client roster expands and developing scalable process workflows.

Performance Metrics

• Retention of clients without losing accounts due to delivery or quality issues.
• Meeting or exceeding client growth targets in reach, engagement, traffic, leads, or conversions.
• High-quality content delivered consistently according to agreed cadence.
• At least 95% on-time delivery of committed deliverables with proactive deadline management.
• Achieving at least one retainer expansion or additional scope annually by delivering visible client results.

Qualifications

• Minimum 4 years experience in social media, content creation, or account management, preferably with client ownership.
• Exceptional attention to detail and quality control.
• Proficiency in shooting and editing short-form video content with a personal portfolio demonstrating this ability.
• Strong understanding of what makes social media content effective, especially short videos.
• Excellent writing skills for captions, copy, and professional communication.
• Ability to maintain composure during production challenges and juggle multiple accounts effectively.
• Familiarity with project management tools like Notion or the capacity to quickly master new systems.

Preferred Experience

• Background working in agencies, managing both client relationships and content production.
• Industry experience in food & beverage, retail, consumer brands, politics, or media/podcasting.
• Experience recruiting and managing junior staff.
• Knowledge of paid social campaigns and optimization.
• Comfort using AI tools to enhance production workflows.

Tools and Software

• Notion for project management and client documentation.
• Slack for internal and some client communications.
• Google Workspace for emails, meetings, and storage.
• Canva or Figma for graphic design.
• Video editing tools such as CapCut, Edits, or Premiere Pro.
• Meta & TikTok business platforms and all major social media channels.

Work Schedule and Location

• Full-time role with core hours Monday to Friday, 9 AM to 5 PM Central Time.
• Remote work with requirement to be Austin-based for local shoots and occasional client meetings.
• Regular local travel for shoots and meetings plus rare overnight travel for special events.
• Occasional out-of-hours work during shoots and live events, scheduled with advance notice and balanced with flexible hours.

Growth Opportunities and Company Culture

• Potential career progression to Senior Social Media Manager and Account Director roles.
• Involvement in hiring and leadership development within the team.
• Annual compensation reviews tied to client success and growth.
• Close collaboration with founders on strategy, agency operations, and access to budgets for training and tools.
• Cultural values emphasizing ownership, quality craftsmanship, direct communication, and advisory client relationships.

Application Process

• Submit a brief statement explaining interest and suitability for the position.
• Provide three examples of short-form video content you personally created, along with explanations of creative decisions.
• Describe a client relationship or project you improved or expanded, outlining your role in the success.
• Add any other work samples such as design, strategy, or email campaigns.
• Final candidates may be invited to complete a paid, approximately three-hour trial project based on a real client brief.