Social Media Executive

Role Overview

As a Social Media Executive at Ampersand International Mobility, you will design and implement comprehensive social media strategies across multiple platforms including Instagram, Facebook, LinkedIn, Twitter, and YouTube. Your role involves maintaining an active online presence with engaging content such as posts, reels, stories, and campaigns that align with brand goals.

Primary Responsibilities

• Develop and manage content calendars tailored to various social media channels.
• Oversee daily activities including posting, audience engagement, and monitoring social interactions.
• Assess campaign performance using metrics such as engagement, reach, impressions, and conversions, and adjust strategies based on insights.
• Collaborate with creative and content teams to produce visually appealing and effective marketing materials.
• Create basic graphic designs and video content using software like Canva and Photoshop.
• Plan, execute, and refine paid advertising campaigns on social platforms to boost traffic and brand exposure.
• Keep abreast of emerging trends, tools, and best practices in social media marketing.
• Analyze competitors and audience demographics to uncover new growth opportunities.
• Manage collaborations with influencers and partners as needed.
• Maintain consistent brand messaging and tone across all digital channels.

Required Skills and Competencies

• Proficient with social media management tools including Meta Business Suite and LinkedIn Campaign Manager.
• Good grasp of social media algorithms, current trends, and diverse content formats.
• Understanding of paid social advertising and performance marketing fundamentals.
• Familiarity with analytics platforms such as Google Analytics and native insights tools.
• Basic skills in graphic design and video editing, particularly with Canva; knowledge of Adobe Photoshop and Premiere Pro is advantageous.
• Creative thinker with excellent copywriting and communication capabilities.
• Data-driven mindset with the ability to optimize content for enhanced engagement.
• Experience in content planning, scheduling, and managing online communities.
• Ability to handle multiple simultaneous projects and adhere to deadlines.

Educational Background and Experience

• Holding a bachelor's degree in Marketing, Communications, Business, or related disciplines.
• 2 to 4 years of proven experience in social media or digital marketing roles.
• Additional certifications in social media or content marketing are considered a plus.

Why Work With Us?

• Join a rapidly expanding global mobility company focused on enabling international career paths.
• Engage in work that influences impactful and meaningful career opportunities worldwide.
• Experience a dynamic, entrepreneurial work environment promoting high accountability and ownership.