Senior PPC Specialist

Overview

This role is offered on behalf of a partner organization located in the United Arab Emirates, seeking a Senior PPC Specialist. This position involves hands-on management of paid media campaigns designed to generate measurable growth for businesses in the home services sector. The primary focus is on Google Ads strategy and execution across Search, Display, Shopping, and particularly Google Local Services Ads. Key activities include strategic planning, daily campaign optimization, rigorous testing, budget oversight, and performance analysis, linking ad activity to tangible business metrics such as qualified leads, confirmed jobs, ROAS, and cost per acquisition.

The role also entails collaboration on Meta advertising initiatives, landing page strategies, special offers, and lead follow-up systems to strengthen client acquisition efforts. Candidates need experience managing multiple accounts independently in a dynamic agency environment using data-driven approaches.

Main Responsibilities

• Develop and execute comprehensive Google Ads campaigns covering Search, Display, and Shopping, including account setup and ongoing refinements.
• Oversee Google Local Services Ads profiles, managing budget allocation, bid strategies, lead quality control, dispute handling, and compliance with Google Guaranteed or Screened standards.
• Create and run complementary Meta Ads campaigns on Facebook and Instagram.
• Design and implement systematic A/B tests involving ad content, audience targeting, landing pages, and other campaign parameters.
• Constantly monitor budget utilization, bids, and performance metrics to optimize ROAS and minimize cost per lead.
• Analyze the entire customer acquisition funnel, correlating advertising efforts with qualified lead generation, job bookings, and other business KPIs.
• Generate detailed performance reports for internal teams and client presentations.
• Collaborate across marketing teams to improve offers, enhance landing pages, and define lead follow-up procedures.
• Apply domain knowledge related to home services including seasonality trends, geographic targeting, call tracking, and competitive market positioning.
• Manage multiple client accounts simultaneously while ensuring accuracy, effective communication, and delivery quality.

Candidate Requirements

• Minimum 5 years of active paid search experience including full responsibility for PPC strategies and execution.
• Proven expertise in managing Google Ads campaigns across Search, Display, and Shopping platforms.
• Hands-on experience managing Google Local Services Ads for local service businesses or agency partners.
• Demonstrable success in boosting ROAS and lowering acquisition costs underpinned by measurable results.
• Robust knowledge of PPC structures such as campaign setups, bidding strategies, budget management, audience segmentation, A/B testing, and performance tuning.
• Competence in leveraging data-driven insights focused on business outcomes rather than merely clicks or impressions.
• Fluent English communication skills, both written and verbal.
• Experience working in agency settings managing several client portfolios simultaneously.
• Previous engagement with paid media for home services sectors like HVAC, plumbing, electrical, roofing, or pest control is highly desirable.
• Familiarity with Meta advertising on Facebook and Instagram is considered an asset.
• Knowledge of CRM and marketing automation tools such as GoHighLevel is advantageous.
• Google Ads certification is beneficial but not mandatory.
• Strong analytical thinking, organizational skills, clear communication, and problem-solving capabilities.
• Ability to independently manage tasks, maintain accountability for performance, and make prompt, data-based decisions.

Benefits and Additional Details

• The role offers a competitive monthly salary paid in USD.
• Includes 10 days of paid vacation annually and recognized U.S. federal holidays.
• This position is fully remote, offering flexibility in work location.
• Work on strategic paid media initiatives to support growing home services businesses.
• Combines strategic ownership with practical campaign management responsibilities.
• Foster a cooperative work environment where measurable PPC achievements are appreciated.
• Opportunity to influence broader paid media tactics contributing to client expansion efforts.

Additional Information

The recruitment process uses AI-powered candidate matching to ensure objective assessment aligned with core job requirements. The final selection and interviews are managed directly by the hiring company. Data privacy and candidate rights related to personal data processing are respected in compliance with applicable laws including GDPR. AI tools support but do not replace human decision-making in the hiring workflow.