Senior Marketing Events Manager

About GoFundMe

GoFundMe is a leading community platform dedicated to empowering individuals and nonprofits to support one another. With over $40 billion raised since 2010, it unites people through safe and accessible fundraising.

Role Overview

The Senior Marketing Events Manager will join the Experiential Marketing team to lead the delivery of the Company's flagship annual conference, Collaborative, along with supporting various field and brand events. Reporting to the Senior Manager, Experiential Marketing, this role requires deep knowledge of conference execution, strong operational judgment, and leadership of multifaceted, multi-track events.

Key Responsibilities

• Oversee end-to-end execution for the Collaborative conference including production, vendor coordination, event logistics, run-of-show planning, and on-site leadership.
• Manage logistics for all conference components such as general sessions, breakouts, customer dinners, receptions, executive programs, and related ancillary events.
• Collaborate with Sales, Customer Success, and Marketing teams to align event audience targeting, programming priorities, and post-event activities.
• Maintain detailed project plans, schedules, and budgets, proactively identifying risks and ensuring cross-team alignment.
• Uphold consistent brand standards across all Collaborative event touchpoints.
• Support execution of field marketing events, roundtables, partner activations, and brand programs alongside events team members.
• Handle logistics for sponsored third-party events, including booth setup, staffing, and promotional materials.
• Customize event experiences to suit audience preferences and regional market context.
• Track event success via defined KPIs such as attendance, pipeline influence, and engagement metrics; generate post-event reports to inform future programming and budgeting.
• Manage vendor and venue relationships including contract negotiations and on-site performance oversight.
• Develop and maintain process documentation, project tracking tools, and task lists to enhance team efficiency and scalability.
• Mentor junior staff and contractors on execution best practices and project management methodologies.

Qualifications

• 5 to 8 years of experience in event or experiential marketing, with proven direct ownership of large conferences (500+ attendees, multi-day, multi-track).
• Demonstrated ability to handle complex logistics involving main conference events, ancillary sessions, executive meetings, and third-party activations.
• Excellent project management skills managing multiple workflows while maintaining detailed budget control.
• Strong, clear communication skills to keep stakeholders informed and projects progressing.
• Experience managing vendor contracts and relationships effectively.
• Willingness and ability to travel up to 30% of the time.
• Proficiency with tools such as Salesforce, Swoogo, ClickUp, or similar platforms.

Preferred Background

• Bachelor's degree in Marketing, Communications, or related discipline.
• Experience within B2B SaaS, nonprofit technology, or closely related industries.
• Expertise in devising scalable event operations systems and post-event analytics frameworks.

Why Join GoFundMe?

• Impactful work supporting millions of people worldwide through a mission-driven organization.
• An innovative, diverse, and passionate team environment fostering forward-thinking approaches.
• A collaborative culture that values hard work and shared celebration of successes.
• Competitive compensation along with comprehensive healthcare benefits.
• Holistic employee support including financial assistance for hybrid work, family planning, generous parental leave, flexible time-off policies, and wellness resources.
• Continuous learning, development, and recognition opportunities to foster career growth.
• Commitment to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
• Engagement opportunities with community volunteering programs.

Additional Information

GoFundMe is an equal opportunity employer welcoming applicants from all diverse backgrounds. The annual salary range for this role in the U.S. is $94,500 to $141,500, with additional equity, healthcare, dental, vision, life insurance, and 401(k) benefits. Location-based pay differentials and other factors like skills and experience may influence compensation.

Travel may be required up to 30% of the time. Reasonable accommodations are available for the application and interview process upon request.

Applicant data is handled in compliance with global data privacy regulations including GDPR and applicable U.S. privacy laws.