Senior Marketing Analyst, Strategy & Analytics

Role overview

This opportunity is offered through a hiring partner that handles the application and selection process. The employer is seeking a Senior Marketing Analyst, Strategy & Analytics for Ireland, with the role performed fully remotely.

This is a high-impact position for an analytics specialist who can partner with marketing leadership in a fast-moving global setup. You will turn complex marketing information into practical insights that influence decisions across search marketing, organic growth, and newer AI-led acquisition paths. The role involves setting performance metrics, creating forecasts, and building analytical models that link marketing outcomes to revenue. You will work where data, strategy, and operations meet, helping improve how marketing performance is tracked and scaled. The environment is collaborative and intellectually challenging, so it suits someone comfortable with ambiguity, complex problem-solving, and strategic influence.

Core accountabilities

• Study large, complex marketing datasets to uncover trends, drivers, and root causes across SEM, SEO, and AI-based acquisition channels.
• Create dashboards, reports, and visual analytics outputs, including Tableau-based materials, to help marketing leaders make informed decisions.
• Develop forecast models, apply statistical methods, and run experiments to assess campaign performance and optimize budget allocation.
• Set and harmonize marketing metrics so they reflect business priorities and keep cross-functional teams aligned.
• Convert analytical findings into clear recommendations that strengthen conversion, efficiency, and revenue growth.
• Track the full marketing funnel and associated data flow from acquisition through revenue to improve visibility and optimization.
• Use generative AI tools to streamline analytics work, automate reporting, and evaluate performance in AI-driven search channels.
• Work closely with marketing, data, and business partners to align priorities and support strategic initiatives.

Required experience and capabilities

• A bachelor’s degree in a quantitative or analytical discipline such as Mathematics, Statistics, Finance, Engineering, or Economics.
• At least 5 years of experience in data analytics, business intelligence, or marketing analytics.
• A minimum of 2 years in consulting or analytical operations settings.
• Strong knowledge of SEM, SEO, and AI-driven or generative search marketing channels.
• Solid SQL skills, along with exposure to BI tools such as Tableau, Power BI, or Qlik.
• Working knowledge of R, Python, or similar analytical tools is an advantage.
• Good understanding of statistical analysis, experimentation, forecasting, and predictive modeling.
• Practical use of generative AI tools such as ChatGPT, Claude, or Gemini for analytics or automation.
• Ability to connect insights to business strategy, financial impact, and operational results.
• Strong communication skills with the ability to simplify complex analytics for non-technical audiences.
• Well-developed stakeholder management skills and the ability to prioritize in a dynamic environment.
• A proactive, solution-focused approach, with the confidence to question assumptions and spot gaps.

What’s on offer

• Fully remote work with flexibility across global locations.
• Exposure to a high-impact marketing analytics function with strong business visibility.
• Experience with advanced channels, including AI-powered search and generative discovery platforms.
• Significant autonomy to own analytical frameworks and strategic insight generation.
• A collaborative, international, and fast-paced work environment.
• The chance to shape marketing strategy and business decisions at a senior level.
• Access to modern data tools, BI platforms, and AI-enabled technologies.
• Compensation is stated to be transparent and aligned to the market before interviews begin.

Additional information

The hiring partner uses an AI-supported matching process to review applications quickly, consistently, and fairly against the role’s main requirements. Candidates who fit best are shortlisted and passed to the hiring company, while interviews, assessments, and final hiring steps are handled internally by the employer.

By applying, you acknowledge that the hiring partner will process your personal data to assess your candidacy and share relevant details with the employer. This is done under legitimate interest and pre-contractual measures under applicable data protection rules, including GDPR. You may request access, correction, deletion, or objection at any time.

The hiring partner may also use AI tools to assist with parts of recruitment, such as reviewing applications, analyzing resumes, or checking responses for consistency and verification signals. These tools support the recruitment team but do not replace human judgment, and final hiring decisions are made by people. For questions about data processing, contact the hiring partner directly.