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About the Role

As the Senior Manager of User Acquisition for Kuwait and Bahrain, you will lead the creation and expansion of a high-impact paid acquisition team across these markets. This pioneering leadership role involves defining comprehensive user acquisition strategies, recruiting and mentoring a dedicated team, and managing key metrics to ensure steady user growth aligned with regional goals.

Key Responsibilities

Develop and take ownership of the user acquisition strategy across paid search, paid social, programmatic advertising, and app install channels for Kuwait and Bahrain.
Lead and mentor a team of user acquisition specialists, focusing on continuous coaching and career development.
Work in conjunction with the Director of Performance Marketing to synchronize cluster-level plans with broader regional objectives and financial plans.
Maintain accountability for cluster KPIs such as Cost Per Install (CPI), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and user growth volume.
Manage daily campaign operations ensuring optimization and budget control across all paid media channels.
Collaborate with the Marketing Efficiency team at Qatar headquarters to implement standardized attribution, measurement frameworks, and marketing technologies.
Utilize insights from user acquisition analysts to refine strategies and boost campaign effectiveness continuously.
Explore and pilot emerging acquisition platforms, audience segments, and creative types suited to the local markets.
Collaborate with the Acting Head of User Acquisition for the Qatar and Oman cluster to exchange insights and align channel tactics.
Coordinate with Creative and Communications teams to develop and improve performance-focused advertising content.
Prepare and contribute to quarterly business reviews with actionable data driven cluster analyses.

Candidate Profile

Minimum 5 years of experience in performance marketing or user acquisition with at least 2 years managing a team.
Proven success in managing and scaling paid acquisition budgets within the GCC or MENA regions.
Deep practical experience with at least three platforms among Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and programmatic DSPs.
Experience operating within multi-market or cluster-based organizational setups is highly desirable.

Additional Qualifications

Strong analytical aptitude capable of converting data into strategic insights.
Demonstrated hiring and leadership skills for performance marketing teams.
Outstanding communication and stakeholder management in complex matrix organizations.
Familiarity with business intelligence and analytics tools such as Tableau or Looker.
Fluency in English is required; Arabic language skills are advantageous.

About Snoonu

Snoonu is Qatar's native Super App innovating daily conveniences with fast delivery, shopping, and beyond powered by technology and a passionate global team. Our vision is to be the leading ultra app in Qatar and the region, transforming lives through tech-driven innovation. Our core values include customer obsession, integrity, curiosity, leadership by example, delivering exceptional results, and fostering teamwork.

Benefits and Culture

Collaborate with a globally diverse team.
Access to personal development budgets, courses, and supportive growth tools.
Autonomy in tasks and a culture encouraging ownership.
Generous and flexible leave and wellness policies encouraging work-life balance.
Adoption of agile methodologies across functions.
Great Place to Work® certified, emphasizing a people-first and empowering workplace culture.
ISO certifications highlighting commitment to quality and safe work environment.
Strong dedication to sustainability and corporate social responsibility initiatives.
Inclusive and equal opportunity employer fostering diversity and fairness.

Join Us!

Become part of a team where your efforts make a meaningful impact and your voice matters. Let's innovate and grow together in an inspiring environment.

Senior Manager User Acquisition

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