Senior Manager, CRM & Client Lifecycle

Company Overview

Founded in 1946, Parfums Christian Dior represents the heritage of French excellence, creativity, and craftsmanship established by Christian Dior, the couturier-perfumer. The brand continuously redefines French luxury by blending tradition with innovative approaches in perfumes, makeup, and skincare, embodying the Dior style and celebrating beauty and joy worldwide. As part of the LVMH Group, Parfums Christian Dior invites passionate professionals to join its North American teams.

Role Overview

The Senior Manager, CRM & Client Lifecycle is a strategic leader responsible for shaping and executing the CRM vision across all owned client channels and omnichannel experiences for North America. Reporting to the Senior Director, CRM & Data, the role involves crafting lifecycle marketing strategies aimed at boosting client acquisition, engagement, retention, loyalty, and lifetime value, ensuring a flawless luxury client experience across digital and physical touchpoints such as Dior.com, boutiques, clienteling, loyalty, and CRM communications.

Key Responsibilities

• Lead the definition and execution of North America CRM strategies aligned with overall business goals and global CRM directives.
• Design and optimize end-to-end omnichannel client journeys that drive acquisition, repeat purchases, loyalty engagement, and lifetime client value.
• Establish CRM priorities, annual plans, testing protocols, and identify growth opportunities.
• Oversee comprehensive CRM campaign management including Email, SMS, Push notifications, triggered communications, Loyalty, and Clienteling initiatives to ensure high-quality execution and maximum business impact.
• Collaborate with Creative, Brand Marketing, E-Commerce, Retail, and Merchandising departments for cohesive client engagement.
• Implement continuous campaign improvements through personalized content, segmentation, testing, and performance analysis.
• Advance Dior’s omnichannel client journey, maintaining consistency across all touchpoints by leveraging CRM Analytics and Data Product teams to drive scalable personalization strategies using first-party data.
• Identify and deploy automation, behavioral triggers, predictive audience targeting, and dynamic content to enhance client experience while preserving Dior's luxury brand image.
• Manage CRM business performance indicators such as revenue contribution, client retention, repeat purchase rates, lifetime value, engagement metrics, database growth, campaign and personalization effectiveness.
• Translate CRM data insights into actionable business recommendations and report on performance and strategies to senior leadership.
• Serve as the primary CRM stakeholder partnering with Retail, E-Commerce, Beauty Tech, Client Experience, Data & Analytics, and Global CRM teams.
• Collaborate with Product and Technology teams to prioritize CRM platform enhancements, automation, and client experience initiatives.
• Support onboarding and implementation of new CRM technologies and omnichannel projects.

Candidate Profile

• Bachelor’s degree is mandatory; MBA or related advanced degree is preferred.
• Minimum of 8 years in CRM, lifecycle marketing, digital marketing, or customer engagement, ideally within luxury retail, beauty, fashion, or premium consumer goods sectors.
• Proven track record of leading CRM strategy across multiple channels including email, SMS, loyalty programs, personalization, and customer lifecycle management.
• Deep knowledge of CRM platforms, marketing automation tools, customer segmentation, and omnichannel marketing strategies.
• Experience working with analytics, product, technology, and retail teams to deliver customer-focused solutions.
• Strong leadership and cross-functional project management skills with ability to influence senior stakeholders.
• Analytical mindset capable of transforming complex data into strategic business actions.
• Excellent communicator with robust presentation and organizational skills, able to manage multiple projects efficiently.
• Passionate about creating premium luxury client experiences and elevating consumer journeys.
• Able to thrive in dynamic, collaborative settings balancing strategic objectives and day-to-day execution.

Additional Information

LVMH Inc. provides competitive compensation aligned with market benchmarks, career stage, performance, and expertise. The stated salary range is approximately between $130,000 and $170,000 annually, with flexibility based on individual qualifications. This description encompasses primary responsibilities but is not exhaustive; duties may evolve over time without prior notice. All applicant data is managed confidentially in accordance with Equal Employment Opportunity guidelines.