- 경험
- 어느
- 샐러리
- —
- 채용 공고
- 1
- 게시됨
- 5시간전
- 작업 모드
- 사무실에서
- 재개하다
- 신청 시 필수 사항
당신이 일하게 될 곳
직무 설명
About the Role
We are recruiting on behalf of a partner associated with Haystack for a senior technical leader to oversee media measurement standards. This role involves creating and implementing a unified measurement framework that spans Above The Line (ATL), digital marketing, testing methodologies, econometrics, and campaign reporting.
Key Responsibilities
- Act as the senior technical authority for media measurement protocols and embed an integrated framework across multiple marketing channels including ATL, digital, and campaign evaluations.
- Establish key performance indicators (KPIs), guiding principles for methodology, evidential standards, and confidence thresholds to evaluate media effectiveness.
- Plan and implement strategic geo-experiments and other incrementality tests that provide reliable insights for business growth.
- Lead the comprehensive technical design of testing phases including assessing feasibility, choosing markets, analyzing results, and forming recommendations.
- Incorporate measurement techniques into a workable framework to inform investment decisions.
- Develop and manage a team of technical specialists to enhance advanced media measurement capabilities.
Candidate Profile
- Extensive knowledge in experimental design, causal inference, and statistical data analysis with demonstrable success in managing large-scale media experiments such as geo-testing or controlled market trials.
- Strong familiarity with measuring media performance across ATL and digital channels, with expertise in econometrics, testing procedures, and attribution models.
- Proven track record in formulating measurement frameworks, standards, or methodologies that guide media performance evaluation.
- Advanced technical skills including crafting complex SQL queries and utilizing Python or a similar tool for data analysis.
- Capability to distill intricate measurement data into clear and actionable business insights.
- Prior experience leading and mentoring analysts or technical teams.
Benefits and Perks
- Complimentary access to Sky TV channels including Sky Sports and Sky Cinema.
- Retirement pension plan featuring employer contributions up to 9%.
- Private healthcare coverage with mental health support services.
- Flexible hybrid work schedule requiring three days onsite per week.