Senior Creative Copywriter

About IG Group

IG Group is a FTSE100 financial technology company operating mobile, web, and desktop platforms used by over 340,000 clients globally. Our platforms facilitate trading in stocks, shares, leveraged products, futures, options, and cryptocurrency across 16 regions with offices in 18 countries. We prioritize autonomy, innovation, and cross-functional collaboration to enhance customer experience, accelerate delivery, and grow our active client base sustainably.

Role Overview

We are seeking a Senior Creative Copywriter to join our Bengaluru team. This role requires leading the creative copywriting strategy and producing compelling, brand-aligned copy that simplifies complex financial topics and motivates user engagement across diverse marketing channels.

Key Responsibilities

• Design and implement copy strategies and creative concepts for all marketing platforms.
• Craft clear and persuasive messaging for campaigns, emails, social media, websites, and applications.
• Guide and mentor the copywriting team to enhance brand voice consistency and quality.
• Translate intricate financial content into understandable and engaging materials.
• Collaborate closely with designers and strategists to create cohesive integrated concepts.
• Adjust tone and messaging for various audiences, markets, and product categories.
• Engage in creative brainstorming sessions and campaign concept development.
• Ensure all copy complies with brand standards and regulatory policies.

Candidate Requirements

• Between five and seven years of copywriting experience, particularly in advertising, marketing, or financial services sectors.
• A strong portfolio showcasing diverse work across multiple channels and a solid foundation in conceptual thinking.
• Proven skill in crafting compelling copy tailored to a range of customer segments and experience levels.
• Expertise in headline creation and campaign concept development.
• Deep understanding of digital-first content and the nuances of platform-specific writing.
• Experience managing regulated copy and navigating compliance review processes within financial services.
• Excellent team collaboration skills across design and strategy functions.
• Proven track record in establishing copy strategies and developing creative concepts.
• Versatility in working across both B2C and B2B environments.
• Strong leadership aptitude, including mentoring and nurturing copywriting talent.
• Active participation in ideation and creative development initiatives.
• Familiarity with brand guideline adherence and regulatory compliance demands.

Additional Information

There is one vacancy available for this position. The role is based onsite in Downtown Core, Central Singapore Community Development Council, Singapore.