Sales Associate - FMCG Business Development

About Daadi Naanii Naturals LLP

Daadi Naanii Naturals is a burgeoning food and FMCG enterprise founded on traditional culinary knowledge, improved processing techniques, and the goal of daily nourishment. Our product portfolio includes traditionally processed flours, wood-pressed oils, natural sweeteners, superfoods, and other essential grocery items. As we grow our market presence in Kolkata and beyond, we seek a Sales & Business Development Associate to lead sales channel growth offline and online.

Role Overview

This full-time, hybrid position demands extensive field activities, involving direct engagement with retailers, distributors, restaurants, cafés, supermarkets, corporate buyers, and other clients, alongside sales planning, follow-up, coordination, and reporting from the office. The selected candidate will be responsible for identifying prospects, pitching, negotiating deals, account onboarding, and driving repeat business.

Key Responsibilities

• Establish and expand offline sales channels by onboarding new retailers including supermarkets, specialty grocery and natural food stores.
• Forge and maintain relationships with distributors and sub-distributors to strengthen retail reach across Kolkata.
• Scout for new markets and sales opportunities; perform regular market visits and outlet evaluations to ensure product presence and visibility.
• Oversee repeat orders, prepare commercial terms within company policies, and nurture enduring client partnerships.
• Develop B2B sales with restaurants, cafés, hotels, corporate clients, caterers, institutions, health and wellness businesses, and other bulk purchasers, converting leads into recurring customers.
• Support growth of online sales channels through lead management, collaboration with marketing to convert campaigns into sales, and performance monitoring.
• Identify emerging sales channels and partnerships, analyze competitors, pricing, and trends, and craft compelling sales presentations for diverse customers.
• Represent the company at exhibitions, pop-up events, food fairs, and trade shows as needed.
• Achieve monthly and quarterly sales targets by maintaining a sales pipeline, tracking leads and conversions, reporting weekly sales performance, and coordinating order fulfillment with operations and logistics teams.
• Provide market feedback to senior management and track competitor activities to inform strategic decisions.

Experience and Work Environment

Applicants should have 2-5 years of experience in FMCG or food & grocery sales and business development. The role involves a hybrid work mode with significant field work in Kolkata.