Sales Administrator / Business Development Coordinator

About the Role

We are a specialized recruitment agency focusing on delivery excellence, seeking a meticulous and proactive Sales Administrator / Business Development Coordinator to manage the core operations behind outbound business development. This role involves coordinating sales pipeline activities, maintaining data accuracy, supporting recruiter performance tracking, and assisting with light B2B marketing initiatives.

Primary Responsibilities

• Oversee and manage daily and weekly outreach efforts across platforms such as LinkedIn, email, and phone calls, ensuring proper tracking and timely follow-up.
• Source prospective leads and build targeted B2B contact lists by sector, location, seniority, and hiring cues using tools like Apollo.io and LinkedIn Sales Navigator.
• Maintain and segment lead databases, enrich incomplete data, and ensure high-quality records.
• Keep the CRM updated with accurate pipeline stages, notes, action items, reminders, and contact details, preventing inactive or "dead" leads.
• Administer the sales pipeline to guarantee every opportunity has an accountable owner, clear next steps, and defined timelines, while aiding in forecasting visibility.
• Track recruiter KPIs such as outreach activities, calls, CV submissions, interviews conducted, offers extended, and placements made, preparing weekly scorecards.
• Create and submit weekly performance reports and dashboards for leadership, highlighting metrics against targets, conversion rates, blockers, and upcoming actions.
• Coordinate scheduling of meetings, follow-ups, interviews, reminders, and provide diary management support.
• Maintain sales process documentation including outreach templates, follow-up sequences, tracking tools, and standard operating procedures to keep the team aligned.
• Assist with basic B2B marketing tasks including formatting outreach materials, updating case studies, and maintaining sales collateral.
• Prepare polished, client-ready presentations using Canva, PowerPoint, or Google Slides for proposals, capability decks, and concise market analyses.
• Ensure data cleanliness by removing duplicates, standardizing nomenclature, and adhering to compliance requirements.

Required Qualifications & Attributes

• Minimum two years of experience in sales administration, sales support, operations, or coordination roles; recruitment agency experience is advantageous but not essential.
• Advanced proficiency in Excel or Google Sheets, including filters, pivot tables, and lookup functions (VLOOKUP/XLOOKUP), as well as basic dashboard creation.
• Experience in working with CRM or ATS systems and structured pipeline management tools.
• Strong written English skills to support LinkedIn and email outreach communications effectively.
• Dependable, consistent, and able to meet weekly targets and deadlines.

Preferred Skills

• Hands-on experience with Apollo.io or similar prospecting and data enrichment platforms.
• Understanding of basic B2B marketing principles, including positioning, messaging, campaign tracking, and segmentation.
• Competency in Canva for creating clean, well-formatted decks, one-pagers, and outreach visuals.
• Familiarity with ATS/CRM solutions such as Bullhorn, Vincere, JobAdder, Zoho, HubSpot, or Salesforce.
• Knowledge of outbound sales cadence management, including touchpoints, sequences, and follow-up protocols.
• Understanding recruitment KPIs and sales funnel metrics: activity to submissions, interviews, offers, and placements.
• Experience contributing to client proposals, pitch decks, and presentation materials.

What You Will Gain

• A pivotal commercial support position with direct influence on company revenue.
• Performance bonuses, including holiday incentives—recently, the team planned a trip to the Maldives.
• Clear, measurable targets with straightforward reporting and access to leadership.
• The autonomy to enhance systems, optimize processes, and establish structured workflows.

Additional Information

This role requires exceptional organizational skills, a commercial mindset, and the ability to manage multiple tasks within a fast-paced environment. The successful candidate will effectively liaise internally to ensure accountability and maintain momentum without discomfort.