Regional Visual Merchandising Manager - Kerala

Role Summary

The Regional Visual Merchandising Manager for Kerala will oversee and enhance visual merchandising standards across all existing and upcoming retail, modern trade (MT), and general trade (GT) outlets within the state. Managing approximately 50+ stores, with ongoing expansion through new store openings (NSOs), the role emphasizes optimizing store experience, campaign rollout, audit quality, budget efficiency, and VM maintenance.

Key Duties

• Ensure all Kerala locations strictly follow brand visual merchandising guidelines, upholding elevated visual standards.
• Plan and implement monthly and seasonal visual merchandising updates for all retail, MT, and GT stores.
• Consistently apply store window designs, planograms, and fixture merchandising across all outlets.
• Manage inventory and maintenance of visual merchandising props and materials.
• Take full responsibility for VM execution in new store launches, coordinating with projects and operations teams to meet timelines and specifications.
• Conduct comprehensive physical and virtual VM audits regularly, providing actionable feedback and tracking closure of issues.
• Lead promotional, tactical, and thematic campaign executions, ensuring all creatives and in-store branding are installed promptly in line with marketing schedules.
• Oversee VM budgeting for Kerala, negotiate and manage contracts with local vendors for fabrication, printing, and repairs, ensuring quality and cost control.
• Manage repair and maintenance of all VM fixtures and signage, overseeing service requests and ensuring timely resolution according to SLAs.
• Collaborate cross-functionally with retail operations, marketing, projects, supply chain, and central VM teams for seamless execution and constant innovation.
• Maintain detailed weekly reports on audits, NSO progress, campaigns, expenses, and provide regional insights on customer behavior and VM effectiveness, alongside competitive market analysis.

Required Skills and Qualifications

• Strong knowledge of retail visual merchandising principles and store layout planning.
• Proven project management capabilities in handling complex and large-scale rollouts.
• Expertise in vendor negotiation and cost management.
• Excellent communication and team coordination skills.
• Keen eye for aesthetics, detail orientation, and adherence to brand consistency.
• Willingness and ability to travel extensively across Kerala.

Educational & Experience Requirements

• A graduate degree in Design, Visual Merchandising, Retail Management, or related disciplines.
• Between 4 and 7 years of demonstrable experience in visual merchandising within retail sectors such as beauty, fashion, or FMCG.
• Experience managing multiple store locations within a regional capacity is essential.
• Fluency in Malayalam is considered highly advantageous.

Performance Metrics

• Visual merchandising store audit score improvements and compliance rates.
• Timely execution of campaigns and launch campaigns without delays.
• On-time visual merchandising setup for new store openings.
• Achievement of cost savings and high vendor performance.
• Adherence to repair and maintenance resolution timelines.

About the Company

Established in 2011, Purplle is a leading omnichannel beauty destination in India, hosting over 1,000 brands and 60,000+ products for 7 million monthly active users. Since expanding offline in 2022, Purplle operates more than 6,000 touchpoints and 100+ stores, also scaling its own direct-to-consumer brands such as FACES CANADA, Good Vibes, Carmesi, and NY Bae. The company combines technology-driven personalized shopping with extensive offline presence and enjoys unicorn status backed by top investors. With a workforce exceeding 3,000 employees, Purplle is at the forefront of India's beauty retail revolution.