Product Manager (m/w/d)

About Doonails

We are Doonails, a rapidly expanding beauty startup dedicated to transforming the manicure market. With innovative products, a vibrant community, and availability in an online shop as well as leading retail partners, we bring studio-quality manicures directly to our customers at home—effortlessly, swiftly, and stylishly.

Role Overview

As a Product Manager (m/w/d), you will be the strategic and creative driver behind our product range. Your role involves identifying emerging beauty trends before they arise and managing new product developments and optimizations from concept to launch. If you combine data-driven decision-making, genuine passion for products, and strong execution abilities, this opportunity is an excellent fit for you.

Key Responsibilities

• Lead the complete product development lifecycle for new products—from the initial concept through successful market launch.
• Continuously evaluate and improve the existing product portfolio, driving quality enhancements and product evolution.
• Conduct thorough market, trend, and competitor analyses as well as gather targeted customer feedback to pinpoint new product trends and derive innovative concepts.
• Monitor essential product KPIs including sales, revenue, and margins, and utilize data insights to recommend strategic actions for current and future portfolios.
• Coordinate closely with internal teams such as purchasing, operations, brand marketing, and sales, alongside external partners including manufacturers, suppliers, and fragrance houses.

Qualifications & Skills

• Proven professional experience in product management or new product development, ideally within a D2C brand, FMCG, or beauty sector.
• Keen sense for beauty trends with a strong customer focus and dedication to enhancing existing products.
• Analytical expertise with confident handling of market and sales data (KPIs, sales volumes, revenues) and ability to translate insights into actionable strategies.
• Experience managing stakeholder relationships and coordinating with external partners and suppliers.
• Strong organizational and project management skills with a structured, proactive, and hands-on working approach.
• Fluency in German and English, both spoken and written.

Career Growth & Development

You will expand your responsibilities as the product portfolio scales and new beauty categories are introduced, gaining ownership over strategic launches, international assortment adjustments, and pioneering product innovations.

Benefits & Perks

• Competitive salary aligned with your qualifications and experience.
• Genuine ownership role offering significant trust and room for creativity.
• Fully remote work within Germany, allowing flexibility to operate from any location.
• Opportunity for growth and direct influence by bringing ideas to fruition.
• An annual personal development budget of €1,300 for training and education.
• Access to Nilo Health program supporting mental wellbeing.
• Urban Sports membership included.
• Costs covered for coworking spaces or home office equipment.
• Possibility for workations in Cyprus with office access there.
• European-wide team events fostering strong team spirit.

Additional Information

We may employ AI technologies to assist with parts of the recruitment process, such as evaluating applications, analyzing resumes, or verifying details. These tools support but do not replace human decision-making. The final hiring decisions rest with our recruitment team. For more details about data processing related to recruitment, please contact us.