PPC Executive

About QualySec Technologies

QualySec Technologies is a cybersecurity firm specializing in Web & Mobile Penetration Testing, Source Code Review, IoT, and Cloud Security. Since 2020, we have provided security consulting to a global clientele in Finance, Government, Healthcare, Insurance, as well as emerging technology arenas such as AI/ML, IoT, and Blockchain. Our skilled team employs modern techniques to secure vital assets, while fostering a growth mindset, rapid career advancement, open communication, and ongoing skill enhancement.

Role Overview

We are looking for a proficient PPC Executive to oversee and enhance our online advertising initiatives across platforms including Google Ads and LinkedIn. The successful candidate will leverage expertise in PPC campaign management, keyword research, and data analytics to increase ROI and generate quality leads.

Responsibilities

• Perform in-depth research and analyze data to determine the best keywords and targeting strategies for PPC campaigns.
• Design, execute, and refine PPC campaigns on platforms such as Google Ads and LinkedIn Ads, primarily catering to B2B clients.
• Drive lead generation specifically through Google Ads campaigns.
• Ensure campaigns effectively target the appropriate audience segments.
• Continuously monitor and analyze campaign performance metrics to identify areas for optimization and implement necessary adjustments.
• Keep abreast of the latest PPC industry trends and best practices to constantly enhance campaign effectiveness.

Required Skills

• Comprehensive understanding of PPC's role within the broader scope of digital marketing.
• Hands-on experience with tools like Google AdWords.
• Strong analytical abilities to assess and improve campaign metrics.
• High attention to detail ensuring campaign accuracy and effectiveness.
• Strategic thinking with the capability to formulate innovative marketing approaches.
• Excellent skills in presenting information to diverse audiences.
• Effective communication and relationship-building capabilities.

Benefits

• Competitive remuneration featuring performance-based bonuses and provident fund benefits, with timely salary disbursements.
• Autonomy over digital campaigns including SEO, SEM, and paid advertisements, allowing ownership from planning to optimization with an emphasis on performance and ROI.
• Opportunities for career growth supported by continuous skill development in digital marketing tools and analytics.
• Recognition through performance-driven appraisals, bonuses, and rewards aligned with campaign results, lead acquisition, and ROI goals.
• A collaborative, dynamic work atmosphere that promotes flexibility, team activities, and a strong focus on maintaining work-life balance.