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Performance Marketing Specialist

BNK Realtor

Kolkata, West Bengal, India · 정규직

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경험
1–6 yrs
샐러리
INR 40,000 – INR 40,000 / month
채용 공고
1
게시됨
2주 전
작업 모드
사무실에서
교육
졸업생 누구나
적임
Any graduate can apply. Preference will be given to candidates with experience in real-estate lead generation or other lead-focused industries.
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About the company

BNK Realtor is a modern real estate channel partner based in New Town Action Area 2E, Kolkata. The team focuses on creating meaningful experiences for buyers and sellers and aims to build a strong presence in Kolkata’s real estate market, backed by over 30 years of combined experience.

Role overview

This is a full-time, office-based position in Kolkata for a performance marketing professional who can drive qualified leads through paid digital campaigns. The role requires practical experience in planning, running, and improving campaigns on Meta Ads and Google Ads, with a clear emphasis on lead quality, conversion growth, and return on investment.

Key responsibilities

  • Design, launch, and continuously refine lead-generation campaigns on Meta Ads, Google Ads, and similar digital channels.
  • Focus on delivering strong-quality leads while meeting targets for cost per lead, return on ad spend, and conversion performance.
  • Review campaign results regularly, interpret data, and apply improvements to raise efficiency and outcomes.
  • Handle budgets, audience segmentation, remarketing activities, and A/B testing efforts.
  • Work closely with the sales and creative teams to improve lead quality and overall campaign impact.
  • Use tools such as Google Analytics, Meta Business Suite, and related reporting platforms to measure performance.
  • Contribute to broader brand-building efforts through coordinated digital marketing initiatives.

Required experience and skills

  • 1–6 years of experience in performance marketing.
  • Hands-on expertise with Meta Ads and Google Ads.
  • Demonstrated success in generating quality leads and optimizing campaign outcomes.
  • Working knowledge of Google Analytics (GA4), Google Tag Manager, Meta Pixel, and conversion tracking.
  • Strong analytical, reporting, and communication abilities.

Additional information

Location: Kolkata, India, with work from office required. Employment type: full-time. Compensation is up to INR 40,000 per month, depending on experience. Candidates with prior experience in real-estate lead generation or similar lead-focused industries will be preferred.

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