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About TwinklingTree

TwinklingTree is a leading consumer ecommerce brand under the Hustl umbrella, which provides advanced AI and operational technology supporting the brand's growth. Experiencing rapid growth at 250% annually and forecasted to exceed $30 million in revenue, TwinklingTree invests over $10 million each year in paid social advertising. Their focus for 2026 is to establish an AI-native ecommerce model by developing proprietary software, automation, and creative production systems to accelerate bringing powerful ideas to the market.

Role Overview

We are hiring a Performance Creative Strategist at either a strategist or senior strategist level, depending on the candidate's expertise. This unique opportunity involves shaping the creative strategies behind paid social media efforts through rigorous research, audience identification, and concept development. The role requires analyzing campaign data to understand what drives success and iterating on creative testing accordingly. Senior candidates will additionally oversee the AI-driven content system, uphold creative quality standards, and guide strategic direction.

Key Responsibilities

Conduct comprehensive research on customers, competitors, reviews, and emerging market trends
Discover new audience segments, customer motivations, concerns, and gaps in the marketplace
Create compelling hooks, scripts, storyboards, and detailed production briefs
Leverage AI to enhance research, idea generation, and content production while preserving independent creative judgment
Analyze metrics such as hook rate, hold rate, click-through rate (CTR), cost per acquisition (CPA), and conversion to measure effectiveness
Provide clear, actionable feedback to editors and AI creative teams
Design and implement structured tests across messaging, content formats, and target audiences
Document learnings systematically to continually improve creative output

Candidate Profile

Minimum one year of experience in performance creative roles, direct-response marketing, or closely related direct-to-consumer ecommerce functions
Expertise in customer research, concept development, and brief writing
Proficient knowledge of Meta's creative performance metrics and ability to diagnose campaign results
Skill in translating data insights into clear creative decisions and test plans
Strong written communication skills and effectiveness partnering with creative teams
Confident use of AI tools coupled with independent strategic judgement
Demonstrated ownership of campaigns, concept proposals, briefs, or strategic projects

Preferred Qualifications

Experience with TikTok or YouTube advertising platforms
Background marketing to US-based consumers
Competence in managing user-generated content (UGC) or AI content creators
Exposure to multi-brand environments
Familiarity with software tools such as Motion, Foreplay, Atria, or Triple Whale

Compensation & Location

The annual salary range is between €58,000 and €85,000 EUR, with remuneration aligned to the candidate’s scope from strategist to senior strategist level. Additionally, a performance bonus is available targeting 10% of base pay at strategist level and 20% at senior level, with final conditions defined at offer stage. This full-time position is fully remote and open exclusively to applicants located in Ireland.

Performance Creative Strategist (Ecommerce)