Meta Ads Buyer - Lead Generation Specialist

About the Position

This full-time remote role requires overlapping work hours with U.S. business hours and offers a monthly compensation ranging from $3,000 to $4,000 USD, plus bonuses based on performance results.

Company Overview

Home Service Direct is a results-focused marketing agency delivering lead generation solutions tailored for home-service industries such as tree services, windows and doors, flooring, gutters, decking, fencing, land clearing, and bathroom remodeling. Since its inception in 2018, the agency has successfully supported over 200 businesses by managing paid advertising campaigns, lead handling, and marketing assets to enable clients to concentrate on their core services. The team embraces a lean and AI-centric approach, fostering a disciplined environment where a competent Facebook Ads Manager can influence measurable outcomes.

Responsibilities

• Develop and implement campaign strategies for each client account, whether leveraging lead forms or landing pages, ensuring integration with GoHighLevel, proper pixel and Conversions API setup, and quick campaign and ad set deployment without spending on errors.
• Lead creative direction by guiding hooks, angles, and ad formats developed through AI, conduct structured testing to identify winning creatives swiftly and maintain a continuous flow of test ideas.
• Continuously monitor daily budget allocation and bid adjustments to optimize cost-per-lead and cost-per-result metrics, promptly pausing underperforming ad sets to prevent unnecessary expenditure.
• Collaborate with the Client Success team to assess lead quality, distinguishing valuable leads from non-serious inquiries, and refine targeting and creative elements accordingly.
• Transform data from Ads Manager into straightforward metrics that the Client Success and contractors can understand, enabling effective scaling of successful accounts.
• Manage and respond decisively to performance issues across more than 40 active accounts, taking action immediately upon detecting declining performance to prevent budget waste.

Required Qualifications

• Minimum 2 years of professional experience managing Facebook/Meta Ads, preferably within an agency setting handling multiple client accounts.
• Proven expertise managing real client advertising budgets with fluency in cost-per-lead (CPL), cost-per-acquisition (CPA), return on ad spend (ROAS), and frequency metrics, with demonstrated ability to improve these indicators.
• Experience crafting creative strategies by directing hooks, angles, and offers that effectively capture audience attention and drive form fills.
• Comprehensive knowledge of full-funnel marketing, including Google Ads and retargeting systems, beyond Facebook platforms.
• Hands-on experience integrating lead generation forms or landing pages with CRM systems and the Conversions API, preferably using GoHighLevel or similar software.
• Capability to manage over 40 simultaneous active accounts efficiently, maintaining clear performance insights for each.
• Highly task-driven and decisive with a commitment to daily performance monitoring and immediate intervention where needed.

Preferred Qualifications

• Familiarity with home services industries such as tree service, windows & doors, bathroom remodeling, roofing, or HVAC, understanding the nature of high-value, longer consideration sales.
• Direct practical experience with the GoHighLevel platform.
• Background using AI-based tools for creative ad content generation.
• Agency experience managing numerous client accounts in parallel.

Personal Attributes

• Strategic thinker who plans each account thoroughly rather than relying on intuition.
• Self-motivated and results-oriented, independently identifying and resolving issues promptly.
• Enthusiast of innovation, consistently experimenting with new AI tools, creative approaches, and angles.
• Exceptional organizational skills to juggle multiple accounts without losing oversight.
• Reliable and capable of working independently in a remote setup.

Work Hours and Compensation Details

• Full-time employment with working hours overlapping U.S. business times.
• Payment in USD with additional performance bonuses linked to cost-per-lead and lead quality metrics.

Advantages of Joining

• Manage strategy autonomously with AI-generated creatives, honing decision-making on what performs best.
• Be part of a compact, AI-focused team dedicated to continuous learning and experimentation.
• Receive direct mentorship from company leadership.
• Make a tangible impact measurable through optimized lead costs and quality.
• Enjoy flexibility of remote work within a well-defined operational framework.
• Opportunity for long-term career advancement.