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About the Company

6thStreet.com serves as a leading omnichannel fashion and lifestyle platform, presenting over 1400 renowned fashion and beauty brands across the GCC including the UAE, KSA, Kuwait, Oman, Bahrain, and Qatar. The platform features prominent global brands such as Tommy Hilfiger, Calvin Klein, Hugo, and many others. Recently, it launched the region's first phygital store at Dubai Hills Mall, blending innovative technology with a seamless shopping experience across digital and physical realms.

Role Summary

The Merchandise Manager for online platforms is tasked with implementing an effective onsite merchandising approach across both app and website. This role requires driving category growth, overseeing campaign rollouts, and optimizing search and user journeys to boost conversion rates and overall revenue while enhancing customer engagement.

Key Responsibilities

Carry out the merchandising strategy on homepage, category, brand, and landing pages ensuring proper product arrangement and attractive layouts.
Manage sorting algorithms, product filters, recommendations, as well as upselling and cross-selling tactics.
Guarantee precise product classification and maintain taxonomy standards.
Synchronize merchandising schedules with marketing and brand priorities, managing all campaign launches and seasonal promotions.
Analyze traffic, conversion metrics, sales data, and other KPIs regularly to identify improvement opportunities.
Conduct audits to verify search efficiency, navigation clarity, and user experience consistency.
Collaborate closely with analytics teams for data-driven optimizations and assess campaign ROI.
Enhance customer experience across mobile and desktop by refining search, product discovery, and filtering functionalities.
Lead A/B testing experiments aimed at improving banners, sorting, and navigation features.
Work in partnership with Marketing, SEO, CRM, Creative, Product, Tech, supply chain, and buying teams to ensure alignment of initiatives and resolve issues quickly.
Produce detailed performance reports and maintain merchandising guidelines and quality standards.
Monitor onsite content accuracy, pricing adherence, and ensure compliance with promotional regulations.

Qualifications & Experience

4 to 6 years of experience in e-commerce or online merchandising roles.
Comprehensive understanding of onsite trading, user journeys, and conversion rate enhancement techniques.
Proficiency with analytics tools such as Tableau and Google Analytics (GA4).
Experience using content management systems and merchandising technologies.
Strong analytical skills to interpret data and initiate corrective measures.
Effective communication and ability to manage multiple stakeholders.
Background in fashion, beauty, lifestyle, or multi-brand retail sectors is advantageous.

Core Competencies

Commercial insight and strategic thinking
Data-oriented decision making
Attention to operational detail
Excellent execution capabilities
Proficient stakeholder coordination
Customer-centric approach

Merchandise Manager

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