Media Manager, LATAM

Company Overview

SharkNinja is a global leader in product design and technology, offering a diverse range of highly rated lifestyle products that enhance everyday living. With trusted brands Shark and Ninja, the firm is known for disruptive innovations that have opened multiple product categories and fueled market growth worldwide. Headquartered in Needham, Massachusetts, SharkNinja employs over 4,100 associates and distributes products through retailers and distributors globally.

Role Summary

The company is seeking a proactive and results-driven Media Manager for the LATAM region to join their expanding media team. This role focuses on crafting, implementing, and refining media strategies across diverse channels to boost brand visibility and sales performance. Collaboration with internal teams and media partners is central to executing effective campaigns with measurable outcomes.

Primary Responsibilities

• Design and implement integrated media strategies tailored to brand goals and marketing plans in the French market.
• Coordinate with internal departments including Demand Generation, Category Marketing, Creative, IMC, and FP&A to set campaign goals, manage budgets, and align with overall strategies.
• Act as a liaison between upper and lower funnel media activations, leveraging insights to optimize campaigns.
• Ensure precise and prompt reporting of campaign outcomes to stakeholders such as Data and IMC teams.
• Oversee media procurement across channels like TV, print, and digital platforms.
• Manage the execution, refinement, and monitoring of campaigns, maintaining compliance with budgets and timelines.
• Utilize marketing analytics tools like Nielsen, DOMO, and Attest to assess and elevate return on investment and uncover improvement opportunities.
• Interpret complex datasets to communicate actionable insights comprehensibly across the business.
• Stay informed on the latest media trends and technologies, proposing innovative opportunities for future campaigns.
• Foster strong partnerships with media vendors and agencies to guarantee effective campaign delivery and continuous progression.
• Implement media efforts in Mexico, Brazil, and other LATAM markets, adapting strategies to local contexts.
• Support distributor and local marketing teams in campaign execution.
• Coordinate cross-country campaign launches and share best practices within the region.
• Maintain regional media planning frameworks and processes.
• Oversee multi-currency media budgets, monitor pacing, and assist in quarterly financial planning and reallocations.
• Collaborate with analytics teams and agencies to maintain the accuracy of regional dashboards and measurement tools such as MMM and Brand Lift.
• Lead daily agency operations ensuring adherence to governance and reporting standards, including regular campaign optimization reviews.
• Support capability building by implementing regional media playbooks and training local marketing teams.
• Identify novel media opportunities throughout LATAM to enhance campaign performance.

Desired Qualifications and Skills

• Demonstrated experience in delivering successful advertising campaigns across both traditional (TV, print) and digital (paid search, social media) channels.
• Comprehensive knowledge of various media platforms and full-funnel marketing activations.
• Proficiency with marketing measurement tools to evaluate performance and ROI.
• Strong communication, presentation, and interpersonal capabilities for effective cross-functional collaboration.
• Additional skill in Portuguese or Spanish is advantageous.
• Experienced in project management handling multiple priorities within dynamic settings.
• Familiarity with the small domestic appliance sector is a positive plus.
• Excellent skills in analyzing complex data sets and deriving practical recommendations for campaign improvement.
• Innovative mindset with a passion for crafting engaging and creative advertising initiatives.
• Bachelor's degree in Marketing, Communications, Business, or related disciplines; Master’s degree preferred.
• Minimum of 4 years' experience managing media agencies and executing marketing campaigns.

Compensation and Benefits

The annual salary range for this role is from $113,000 to $137,000 USD, with starting salaries based on factors such as location, skills, education, experience, and qualifications.

Comprehensive benefits include medical, dental, and vision insurance; flexible and health savings accounts with company contributions; 401(k) with matching; employee stock purchase program; life, AD&D, short- and long-term disability insurance; paid time off; parental leave; identity theft protection; pet insurance; legal insurance; back-up childcare and eldercare; product discounts; referral bonuses; and additional perks.

Culture and Commitment to Diversity

SharkNinja fosters an innovative and boundary-pushing culture, empowering employees to challenge the norm and deliver exceptional results. The organization values diversity, equity, and inclusion as central to success, encouraging each individual’s authentic contribution and providing opportunities for career advancement. Reasonable accommodations are available to applicants as required by law.