Marketing Officer

Overview

The Marketing Officer plays a pivotal role in aiding the formulation and execution of marketing strategies that elevate the Fakeeh Care brand, its services, and initiatives. The position encompasses diverse tasks including conducting market research, crafting content, managing digital and traditional marketing campaigns, and evaluating their effectiveness in alignment with organizational objectives.

Core Responsibilities

• Assist in developing and implementing marketing plans aligned with the strategic goals of Fakeeh Care.
• Conduct comprehensive analyses of market trends, competitor activities, and consumer insights to uncover growth opportunities and inform strategy.
• Create, edit, and manage marketing content for digital platforms, print, and social media, ensuring brand consistency.
• Coordinate and support multi-channel marketing campaigns, ensuring they are delivered on schedule.
• Oversee social media channels by producing engaging content and interacting with followers while maintaining brand voice.
• Help organize marketing events such as conferences and webinars to foster brand engagement and audience participation.
• Collaborate with internal teams—including sales, design, and communications—to ensure marketing initiatives are cohesive and effective.
• Monitor and report on campaign metrics such as engagement rates, return on investment, and lead generation, providing actionable recommendations.
• Ensure all marketing materials uphold the brand’s visual and messaging consistency.
• Support marketing administration including project tracking, budgeting, and documentation.
• Maintain and update the Fakeeh Care Group’s website and digital presence with accurate and relevant content.
• Coordinate internal communications, including announcements and signage, across the organization to maintain clarity and adherence to brand standards.
• Perform additional duties as required within the scope of the role.

Required Skills and Qualifications

• Proficiency in Microsoft Office Suite: Excel, Word, and PowerPoint.
• Experience using marketing tools such as Google Analytics, SEO tools, and social media management platforms.
• Excellent verbal and written communication skills in both English and Arabic.
• Ability to handle multiple projects and campaigns simultaneously while meeting deadlines.
• Creative problem-solving and innovative thinking capabilities.

Professional Experience and Education

• 0 to 2 years of relevant marketing experience, ideally within healthcare or service sectors and incorporating multiple marketing channels.
• Bachelor's degree in Marketing, Communications, Business Administration, or related disciplines.