Marketing Manager

About NanaTrade LTD and Basilissa Family Restaurant

NanaTrade LTD runs Basilissa Family Restaurant, a hospitality enterprise dedicated to delivering a warm and inviting dining environment suitable for guests of all ages. The restaurant emphasizes high-quality cuisine, attentive service, and fostering a friendly ambiance that encourages repeat patronage and strong community connections. The company is focused on expanding its presence in Tema by consistently offering great value, maintaining excellent cleanliness standards, and providing outstanding customer care. Team members are fostered to share ideas, collaborate mutually, and uphold a culture grounded in integrity and respect during everyday operations.

Role Overview

The Marketing Manager is a full-time, on-site position located in Tema tasked with developing and implementing marketing strategies aimed at boosting customer attendance, highlighting promotions, and enhancing local brand awareness. Responsibilities include crafting promotional plans, managing the restaurant's social media presence, collaborating with internal and external creative partners to produce marketing collateral, and monitoring campaign outcomes. Additionally, the role involves conducting market and competitor analysis, gathering customer input, and working closely with restaurant leadership to ensure alignment between marketing efforts and business objectives. Organizing community engagement events, maintaining brand consistency across all platforms, and preparing periodic marketing performance reports for senior management are also key functions.

Qualifications and Requirements

• Minimum of four years of substantial experience in marketing management or a comparable role within hospitality, retail, or consumer-oriented sectors.
• Proven capabilities in planning campaigns, developing branding, and effectively engaging customers via both digital and traditional channels.
• Experience handling social media accounts, generating basic content, and coordinating with creative vendors on visual materials.
• Skilled in conducting market research, analyzing data, and reporting insights to assess campaign success and guide decision-making.
• Strong communication skills with a talent for teamwork, collaboration, and interacting with diverse groups including internal teams and customers.
• Excellent organizational and time management skills to juggle multiple projects and adhere to deadlines.
• Proficiency with standard office software; familiarity with marketing or design tools is beneficial.
• A bachelor’s degree in Marketing, Business, Communications, or related fields is preferred; substantial practical experience may be considered an alternative.
• Availability to work on-site in Tema and flexibility to support marketing efforts during evenings, weekends, or peak operational hours.