Marketing Manager

Overview

Xenovex Technologies is a leader in providing cutting-edge technology solutions that enable businesses to excel in an ever-changing digital landscape. We are dedicated to setting new benchmarks and surpassing client expectations as we transform the future of technology.

Role and Responsibilities

• Formulate and execute an annual comprehensive marketing plan that aligns with the company’s revenue targets and broader business objectives.
• Take full ownership of the Go-to-Market (GTM) strategy for our software products and IT services.
• Expand and strengthen the Xenovex brand presence within enterprise, government, and international markets.
• Stimulate demand through various channels including SEO, SEM, LinkedIn campaigns, email marketing, webinars, events, and Account-Based Marketing (ABM).
• Manage metrics such as Marketing Qualified Leads (MQL), Sales Qualified Leads (SQL), pipeline contributions, and overall marketing ROI.
• Lead activities around product positioning, new launches, development of marketing collateral, and creation of customer success narratives.
• Support the sales team by providing presentations, case studies, competitive analysis tools like battle cards, ROI calculators, and proposal content.
• Oversee the management of the company website, CRM tools, marketing automation platforms, and analytics systems.
• Carry out market intelligence research, perform competitor analyses, and execute Voice of Customer programs to gather actionable insights.
• Recruit, develop, and manage the marketing team along with external agencies, and supervise the annual marketing budget.

Candidate Profile

Applicants should hold at least a graduate degree and possess the ability to strategize and drive comprehensive marketing initiatives in a technology-driven environment. The role demands strong leadership, analytical skills, and expertise in digital marketing channels and tools.