Marketing Lead

About Patagonia

Patagonia is a distinctive outdoor apparel company motivated by a mission to safeguard our home planet. As a certified B Corporation, Patagonia is globally recognized for its commitment to high-quality products and environmental activism. Remarkably, 100% of its profits are directed towards addressing the environmental crisis. Established in 1973 by Yvon Chouinard, the company’s roots stem from a community of climbers and surfers who championed a minimalist lifestyle. Patagonia operates its Aotearoa New Zealand office in Tāhuna Queenstown.

The company values simplicity and utility, prioritizing superior products and service, transparent self-examination, planetary protection, and principles of justice, equity, and antiracism. Patagonia nurtures a collaborative culture focusing on team contributions over individual spotlight seekers.

The Role

The Marketing Lead position is pivotal for driving Patagonia's marketing initiatives across Aotearoa New Zealand, focusing on connecting communities with the brand's mission to protect the environment. This junior to mid-level role is based in Queenstown and involves orchestrating marketing activities across retail, wholesale, ecommerce, and events. Working under the Marketing & Impact Manager NZ and alongside the ANZ team, the Marketing Lead ensures efficient campaign execution and strong local relevance while aligning with global strategy.

Key Responsibilities

• Assist in implementing the New Zealand marketing strategy, ensuring timely, on-brand campaign delivery with meticulous detail.
• Manage and improve marketing operations such as seasonal planning, asset workflows, and coordination across channels.
• Facilitate cohesive execution among retail, wholesale and ecommerce to maintain a unified and premium brand experience.
• Serve as a liaison across departments, fostering alignment and clarity amid various priorities and stakeholders.
• Continuously seek improvements for marketing efficiency by streamlining processes and enhancing delivery methods.

Candidate Profile

• Proven experience in marketing coordination, campaign management or operations.
• Exceptional organizational skills, able to juggle multiple priorities without sacrificing detail.
• Strong communicator skilled in relationship-building within diverse teams.
• Comfortable working behind the scenes and willing to take initiative when ownership is required.
• Problem solver passionate about optimizing systems and workflow improvements.
• Skilled in influencing others without formal authority, effectively uniting teams to achieve objectives.
• Adaptable, curious, and open to learning new tools and methodologies.
• Deeply connected to Patagonia’s ethos and the communities it serves.

Application Process

Applicants should submit a cover letter discussing their passion for their communities, environmental stewardship, and outdoor activities.

Equal Employment Opportunity

Patagonia is committed to equal opportunity employment, valuing diversity and promoting inclusion regardless of race, religion, gender, sexual orientation, age, disability, or any other status. The company fosters a culture of justice, equity, and respect.

Accessibility Support

Patagonia ensures its hiring process is accessible and offers accommodation assistance as needed during application and recruitment.

Employee Benefits

The company offers a competitive benefits package tailored to each position, including options such as environmental internships, employee discounts, clothing allowances, matching charitable donations, among other perks.