Marketing Executive

About OUTPLAY

OUTPLAY is a Singapore-based pet lifestyle brand dedicated to crafting stylish, functional products for dog owners. Their range includes bold, durable leashes, collars, harnesses, and accessories designed to combine high performance with distinctive aesthetics. These products cater to active, modern pet owners seeking gear suitable for anything from daily walks to adventurous weekends. The brand embraces a "LIVE OUT LOUD" philosophy, encouraging individuality through thoughtfully designed items.

Role Overview

We are in search of a full-time Marketing Executive based in Singapore to take full ownership of our marketing operations from start to finish. This role involves managing paid advertising, email marketing automation, content creation, and performance analysis. As a pioneering team member, you will establish marketing processes and strategies from the ground up. Collaborating closely with the founder, designer, and brand growth lead, this position requires an independent, hands-on approach where you plan, implement, and evaluate all marketing activities.

Key Responsibilities

• Manage the content calendar for Instagram and TikTok, including planning, filming, editing, and publishing posts.
• Collaborate with the designer to create campaign visuals and assets for product launches.
• Engage with the community by handling direct messages, comments, sharing user-generated content, and recognizing brand ambassadors.
• Set up, run, and optimize paid advertising campaigns across Meta, TikTok Ads, and Google platforms.
• Handle campaign configurations such as audience targeting, budget management, and creative testing to maximize efficiency.
• Monitor and report weekly metrics including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), and conversion rates; enhance strategies based on results.
• Develop and maintain automated email marketing flows such as welcome series, abandoned cart reminders, post-purchase follow-ups, and re-engagement campaigns.
• Conduct promotional email sends, manage customer segmentation, and oversee email deliverability to improve outreach.
• Test subject lines, scheduling, and content variations to optimize engagement, with comprehensive tracking of open rates, clicks, and revenue impact.
• Maintain a comprehensive weekly marketing dashboard summarizing performance across all channels.
• Ensure marketing spend translates into measurable revenue rather than vanity metrics.
• Identify growth drivers and underperforming areas backed by data.
• Oversee ambassador and user-generated content (UGC) creator relationships including recruitment, onboarding, and maintenance.
• Evaluate performance and sales influence from content creators.

Candidate Profile

• Minimum one year of experience owning marketing responsibilities fully, including paid advertising, content management, and email marketing.
• History of building marketing workflows and systematic approaches.
• Highly self-motivated with ability to prioritize, manage time effectively, and address challenges proactively.
• Proficient in managing paid advertising campaigns independently across Meta Ads Manager, TikTok Ads Manager, and Google Ads.
• Experienced with email marketing CRM platforms like Klaviyo or Mailchimp, capable of creating automated flows beyond simply sending campaigns.
• Skilled in shooting and editing short-form video content for social media; comfortable both in front of and behind the camera.
• Strong analytical skills to interpret marketing data and inform strategy.
• Excellent command of written English for crafting captions, emails, and advertising copy.
• Familiarity with digital marketing tools, social media platforms, and fundamental analytics.
• Ability to juggle multiple projects and meet deadlines in a dynamic environment.
• Preferably a pet owner or someone deeply interested in the pet industry, knowledgeable about market trends, brand landscape, and customer preferences.
• Additional advantage if familiar with pet lifestyle brands or has prior experience in D2C or e-commerce sectors.
• A diploma or degree in Marketing, Business, Communications, or a related discipline is preferred.

Compensation and Work Arrangement

This is a full-time, Singapore-based role requiring hybrid work with regular in-office presence some days each week. Employment is open exclusively to Singapore Citizens and Permanent Residents. The salary range is SGD 3,000 to 4,000 per month, dependent on experience and qualifications.