Marketing and Communications Executive

About Faber Infinite

Faber Infinite Consulting is a global firm specializing in management consulting with over 20 years of expertise in operational excellence, lean manufacturing, and supply chain transformation. Operating in 14 countries, their clientele includes major companies such as Tata Group, Unilever, Parle, and Amneal Pharmaceuticals.

Role Overview

The company seeks a proactive and autonomous marketing expert who can handle the entire marketing function independently—from generating leads and content creation to marketing automation. This role demands a self-starter able to manage all marketing strategies and execution single-handedly, acting as the sole in-house marketing professional.

Key Responsibilities

• Plan, implement, track, and optimize paid marketing campaigns on platforms like LinkedIn, Google, Facebook, Instagram, and WhatsApp, covering all aspects including targeting, creative development, copywriting, bidding strategies, budget management, and A/B testing.
• Produce weekly detailed analytics reports on campaign performance, including impressions, clicks, cost per lead, and contributions to sales pipeline, while making informed budget allocation suggestions.
• Maintain and enhance organic search visibility through keyword strategy, on-page and technical SEO, and backlinks, ensuring presence across traditional and AI-driven search channels (such as ChatGPT, Perplexity, and Google AI Overviews).
• Collaborate with web service providers to implement SEO best practices and monitor monthly search rankings and traffic improvements, tracking organic lead generation alongside paid efforts.
• Establish and oversee a comprehensive lead nurturing system within the CRM, including multi-touch drip campaigns tailored to various lead types, lead scoring models based on engagement and fit, and automated workflows to advance leads through the funnel efficiently.
• Create rich content aligned with business goals such as monthly editorial calendars, weekly newsletters for prospects, bimonthly in-depth newsletters, LinkedIn posts, case studies, whitepapers, and email sequences that showcase authentic consulting insights.
• Conduct client interviews to develop compelling case studies and testimonials, partnering with senior leadership to convert expert knowledge into influential thought leadership content.
• Manage relationships with external vendors (SEO agencies, advertising partners, content creators, web and design teams), overseeing deliverables, timelines, quality, vendor evaluation, and marketing budget accountability to ensure maximum ROI.
• Identify and coordinate the company’s participation in relevant industry events and webinars, handling speaker submissions, registrations, logistics, promotions, and lead follow-up to maximize event ROI.
• Work with web developers to maintain and optimize the company website for technical health, user experience, conversion rates, and campaign landing pages while regularly analyzing website metrics and implementing data-driven improvements.

Candidate Eligibility

Applicants must hold a B.B.A. or B.M.S. degree in any specialization.