Key Account Executive

Overview

We are seeking a skilled Key Account Executive with 4 to 6 years of experience managing e-commerce key accounts, ideally in the Beauty & Personal Care or FMCG sectors. The candidate will have strong expertise in platforms like Nykaa, Purplle, and Amazon, along with comprehensive profit and loss accountability.

Key Duties and Responsibilities

• Own and successfully execute the Annual Operating Plan (AOP) with full responsibility for revenue and EBITDA/contribution margin outcomes.
• Handle multi-crore monthly budgets for performance marketing and promotional activities on various platforms.
• Strategize the product portfolio for each channel, determining the leading products on marketplaces.
• Develop and oversee performance marketing tactics, including PPC/AMS, focusing on managing Portfolio ROAS with a balance between brand-building and conversion-driven advertising.
• Identify market gaps and opportunities by analyzing search trends and competitor data, providing informed product innovation recommendations to R&D and new product development teams.
• Collaborate with supply chain and demand planning teams to maintain inventory fill rates above 98%, preventing stockouts.
• Lead regional inventory distribution strategies across Pan-India (FBA, FBF, regional centers) to guarantee next-day delivery service.
• Manage relationships with marketplace managers across Amazon and Flipkart, troubleshoot account issues, coordinate internal teams, and target monthly and quarterly sales, ROI, and brand visibility goals.
• Supervise daily operations related to e-commerce accounts, including product listing, forecasting, marketing, supply chain, and payment reconciliations.
• Perform audits on marketplace listings to evaluate competition, keywords, and product positioning, providing actionable insights and driving improvements.
• Implement automated and real-time business intelligence dashboards, tracking key metrics such as customer acquisition cost, lifetime value, retention rate, average order value, and contribution margins.
• Continuously monitor competitor pricing and share of voice to inform tactical decisions.
• Maintain accurate sales forecasts and coordinate with supply chain management to ensure inventory availability aligns with demand, minimizing out-of-stock situations.

Qualifications and Experience

• Possession of an MBA or PGDM qualification.
• Between 4 to 6 years of professional experience in e-commerce key account management, preferably within the BPC or FMCG sectors.
• Demonstrable proficiency in handling accounts on top platforms like Nykaa, Purplle, and Amazon.