Head of Data - Customer and Brand

Overview

Qatar Airways is seeking an experienced data leader to take on the role of Head of Data – Customer & Brand within the Enterprise Data & Analytics Department, based in Doha. This is a strategic opportunity to drive customer and brand analytics by leveraging advanced data technologies, AI, and analytics to positively impact business outcomes across one of the world’s foremost airlines.

Role Summary

Reporting formally to the VP of Enterprise Data Analytics while acting on behalf of the Chief Customer Officer, this role leads the full Customer & Brand data function. The incumbent will define and implement the data strategy covering product development, cabin services, customer care, marketing, brand management, corporate communications, and related areas. Responsibilities include overseeing data governance and management, ensuring data reliability and availability, and leading teams in building BI dashboards and reporting tools.

Key Responsibilities

• Steer the Customer & Brand data operations aligned with CXO strategic goals to enhance customer satisfaction, operation excellence, and growth in revenue throughout the customer lifecycle.
• Serve as the central accountable figure for unifying customer and brand data across various customer-focused business units including product design, cabin services, customer support, contact centers, catering, marketing, brand, and communications.
• Collaborate with ED&A leadership to embed data tools and methodologies, fostering a data-driven culture for better decision-making and efficiency within the assigned portfolio.
• Lead analytics teams to conceive, develop, and execute advanced analytics and BI initiatives consistent with divisional strategies.
• Regularly update executive leadership on progress and impact of customer and brand data analytics projects.
• Keep abreast of cutting-edge industry trends, technologies, and best practices to innovate and enhance the company’s analytical capabilities and benchmarking.
• Drive continuous process improvements in customer & brand data operations, leveraging BI solutions to maximize satisfaction, operational efficiency, cost savings, and identify new revenue opportunities.
• Manage delivery and continuous improvement of intuitive dashboards and reporting systems across customer touchpoints using advanced data modeling and visualization methods.
• Champion a unified, reliable, and timely data source for customer and brand data ensuring robust governance for data accuracy and consistency.
• Set and monitor KPIs to assess performance and customer sentiment, facilitating performance reviews with stakeholders and guiding data-driven problem solving.
• Guarantee accuracy and timely updates of BI platforms, enhancing them to support dynamic decision-making and performance monitoring.
• Cultivate strong partnerships internally across multiple units and externally with partners to integrate data and BI solutions smoothly into customer and brand initiatives, applying structured project management.
• Complete additional duties as designated by department leadership.

Qualifications and Experience

• Bachelor’s degree in a relevant field is required.
• Minimum of 10 years' experience in data leadership, including proven success in managing data or BI teams.
• Demonstrated ability to engage effectively with C-level executives and steer strategic data roadmaps in complex, fast-paced, customer-centric environments.
• Extensive background in customer and brand analytics with strong performance management acumen.
• Exceptional leadership, analytical reasoning, presentation, and communication skills.

Additional Information

Join Qatar Airways to become part of a dynamic team where ambition meets opportunity and no challenge is impossible. Enjoy the chance to grow your skills by working on impactful projects within a globally respected airline group.

Closing Date: August 20, 2026