Google Ads Expert (US Travel)

About the role

FD Business Services is hiring a Google Ads expert to lead performance marketing for US travel campaigns from Gurugram. The role focuses on driving measurable growth through high-intent search advertising, inbound call generation, and ongoing optimization to improve ROI.

Work location

This position is based in Gurugram, India.

Compensation

The role offers an annual package of 18 LPA, with performance-based earnings that can go up to 1.2 CR.

Notice period

Immediate joiners are preferred.

Key responsibilities

• Plan, launch, manage, and continuously refine Google Ads campaigns to support business goals.
• Research high-intent keywords using market and trend insights to strengthen campaign results.
• Oversee campaign budgets and optimize spend to improve return on investment and maintain target cost per acquisition.
• Track and improve core Google Ads performance factors such as conversion tracking, bidding strategy, ad rank, and quality score.
• Work on landing page improvements to raise user engagement and increase conversion rates.
• Stay aligned with the latest Google Ads policies, product updates, and platform changes.
• Drive qualified inbound calls related to travel through performance-focused Google Ads campaigns.

Candidate profile

The ideal applicant has substantial Google Ads experience, including hands-on work in the US travel space, and understands how to scale travel campaigns effectively.

Eligibility

Any graduate can apply, provided they meet the experience and market-specific requirements for the role.

Additional information

The company is specifically looking for candidates who understand US consumer behavior, travel demand patterns, and search intent. Strong analytical ability and comfort with reporting and performance tracking are important for success in this position.