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Executive - Marketing

Bhima Gold

Bengaluru, Karnataka, India · 정규직

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경험
2~5세
샐러리
채용 공고
1
게시됨
1일 전
작업 모드
사무실에서
교육
졸업생 누구나
적임
Any graduate can apply for this position.
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신청 시 필수 사항

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About Bhima Gold

Founded in 1925 by Late Shri. Bhima Bhattar, Bhima Jewellers holds nearly a century of experience in the craftsmanship of fine jewellery. Under the leadership of Shri. Vishnusharan Bhatt, the brand has expanded across South India with 19 retail locations, while building a strong online presence at bhimagold.com. The company specializes in exquisite jewellery made of gold, diamond, and silver.

Key Responsibilities

  • Oversee execution of outdoor advertising campaigns and manage vendor relationships for branch marketing collateral.
  • Evaluate and negotiate with various vendors, including those handling offsite printing and outdoor advertising such as hoardings, bus branding, and skywalkers.
  • Handle processing of bills, receipts, purchase orders, and quotations related to outdoor advertisements.
  • Strategically plan branding on buses by analyzing routes and passenger market data to maximize exposure.
  • Develop and implement robust offline marketing strategies to support Bhima's brand launch and ongoing expansion.
  • Coordinate BTL campaigns like events, sponsorships, and on-ground activations to increase customer engagement.
  • Work closely with leadership on brand positioning and messaging tailored to the Indian consumer market.
  • Organize events including launches, exhibitions, and brand activations to boost visibility and buzz.
  • Manage collaborations with local influencers, event management agencies, and media partners.
  • Drive offline promotional initiatives and loyalty programs to enhance customer engagement.
  • Conduct thorough market research to understand trends, customer behavior, and competitors.
  • Oversee marketing budgets and deliver analytical reports on campaign effectiveness and return on investment.
  • Maintain brand consistency across all offline marketing platforms and customer touchpoints.
  • Attend a 3-month training program at the Corporate Office and subsequently work across various Bhima showroom locations.

Qualifications

  • Graduation in Marketing, Business Administration, or a related discipline.
  • Between 2 to 5 years of professional experience in marketing roles.
  • In-depth knowledge of the Indian market and consumer preferences.
  • Strong communication skills combined with leadership capability.
  • Availability to work six days a week in the office.

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