Director of Paid Media

About Syroscape

Syroscape is a lean and profitable agency specializing in AI-driven paid media campaigns for established B2B SaaS companies. Our clients' media budgets range from $5,000 to $500,000 per month, averaging around $30,000 to $50,000 monthly spend. Our campaigns focus on generating SQLs and pipeline growth rather than just clicks, leveraging Google Ads and Meta platforms.

Key Responsibilities

• Lead the strategic planning and hands-on management of paid media campaigns across multiple B2B SaaS client accounts.
• Conduct client meetings independently, including challenging discussions, and present campaign insights and strategies confidently.
• Analyze and justify budget decisions by applying CAC to LTV calculations and defending them to clients.
• Diagnose reasons behind pipeline drops, whether due to tracking issues, offer weaknesses, sales follow-up gaps, or market conditions.
• Manage and oversee the performance of a junior media buyer and a creative strategist, ensuring high quality standards through thorough quality assurance.
• Develop and implement quality assurance processes, reporting mechanisms, and AI-enhanced workflows to enable scalability beyond individual capacity.

Candidate Requirements

• At least 6 years of hands-on experience managing paid media campaigns with a strong focus on B2B SaaS, emphasizing SQLs and pipeline metrics.
• Deep expertise and current knowledge of Google Ads and Meta platforms, having directly managed budgets exceeding $50,000 monthly.
• Proficiency with GA4, Google Tag Manager, offline conversion imports, and ability to troubleshoot tracking technicalities independently.
• Strong understanding of funnel analytics, margin assessments, and cohort analysis.
• Experience leading or quality assuring other team members’ work and taking accountability for outcomes.
• Daily practical use of AI tools integrated into marketing workflows.
• Availability to work during US Eastern business hours, and readiness to begin within 2 to 4 weeks after hiring.

Compensation and Benefits

• Base salary range: $84,000 to $105,000 USD annually, dependent on experience.
• Retention bonuses up to $18,000 per year, paid quarterly, contingent on maintaining 90% or greater client revenue retention.
• Extension bonuses awarded when client engagements extend from 3 months to 6 or 12 months.
• On-target earnings (OTE) approximately $114,000 to $120,000, with growth potential as the client book expands.
• 20 days paid time off in addition to statutory holidays.
• Benefits are provided through an employer-of-record arrangement.
• Flexible work schedule and fully remote work environment.

Additional Information

This position is a hands-on leadership role requiring active management and execution within client accounts weekly. It is designed as a player/coach role rather than one solely focused on delegation, with opportunities for growth and team building as the company expands. The compensation structure ties closely to client success and retention. The hiring process involves submitting a brief introductory video detailing relevant experience, followed by a series of interviews and a short take-home project capped at 2 hours.