Digital Media Designer II

About the Department

The South Carolina Department of Consumer Affairs serves as the state's watchdog protecting consumers from unfair market practices. Founded in 1974, the agency offers advocacy, mediation, enforcement, and educational services. It is recognized for its efficient complaint processing, a skilled communications team, and a dedicated unit assisting victims of identity theft and scams. Leveraging platforms such as Facebook, Nextdoor, and YouTube, the department actively engages with the community.

Role Overview

The Digital Media Designer II will play a vital role in boosting the department's visibility and promoting its services by managing social media activities and maintaining the agency's website.

Key Responsibilities

• Strategize and implement engaging campaigns across multiple social media channels, aligning with agency branding and campaign goals.
• Create and refine consumer education materials, reports, and other publications.
• Manage a comprehensive content strategy and editorial calendar, including creating new content and repurposing existing materials for optimal impact.
• Design original, brand-consistent graphics to support daily social media posts.
• Analyze, forecast, and report the effectiveness of campaigns, adjusting strategies as necessary.
• Compile monthly analytics reports detailing social media and website performance with high accuracy.
• Collaborate with colleagues to identify content needs and explore opportunities for new content that drives engagement and conversions.
• Update and organize website content ensuring it is user-friendly and current.
• Enhance community engagement by building partnerships with federal, state, local agencies, and other organizations.
• Respond promptly and professionally to public inquiries via social media and web platforms.
• Support internal initiatives such as webinars.
• Stay informed on emerging digital trends and technologies.
• Undertake additional duties as assigned.

Minimum Qualifications

Possession of a high school diploma along with applicable experience. An associate or bachelor's degree in a relevant field can substitute for the work experience requirement.

Additional Requirements

• Proficiency in evaluating social media analytics.
• Understanding of contemporary website design standards and best practices.
• Experience in launching both paid and organic social media marketing campaigns, ideally within the nonprofit sector.
• Confident in networking and establishing connections with new organizations.
• Strong design sensibility.
• Ability to prioritize and execute complex assignments independently under tight deadlines.
• Highly adaptable with perseverance in learning new tasks.
• Professional demeanor in appearance, timeliness, communication, and teamwork.
• Excellent written communication skills to effectively convey information to target audiences.
• Creativity in generating content ideas both independently and collaboratively.
• Ability to engage respectfully with diverse populations and colleagues.
• Exceptional attention to detail.

Preferred Skills and Tools

• Familiarity with HootSuite and Google Analytics.
• Experience using Facebook, Instagram, Nextdoor, and YouTube for social media management.
• Advanced skills with Adobe Creative Suite including InDesign, Illustrator, Premiere, and Photoshop.
• Knowledge of Microsoft Office SharePoint Server or similar content management systems.
• Proficient in Microsoft Excel, Word, and PowerPoint.
• Experience in audiovisual production is a plus but not mandatory.

Benefits

• Comprehensive health, dental, vision, long-term disability, and life insurance coverage for employees and their families.
• 15 days of annual vacation leave and 15 days sick leave per year.
• 13 paid holidays annually.
• Paid parental leave.
• Participation in the State Retirement Plan and Deferred Compensation Programs.