Creative Strategist

About the Company and Role

At Haus of Chain, recruitment is approached uniquely by prioritizing demonstrated execution and tangible commercial impact rather than just CV credentials. The company has partnered with Defiant Digital, a Sydney-centered performance marketing agency renowned for accelerating over 300 high-growth direct-to-consumer (DTC) and eCommerce brands including DoorDash and Swyftx. As the agency expands, they are searching for a Creative Strategist to become an integral part of their team.

This role emphasizes independent leadership and swift creative production that drives conversions at scale across platforms like Meta, TikTok, and YouTube. Positioned inside a high-intensity performance marketing agency, the strategist is responsible for the entire sprint cycle from test ideation, execution, to learning outcomes. Collaboration with media buyers, briefing external agencies and creators, and establishing a reliable system that produces scalable successful campaigns are key responsibilities.

Responsibilities

• Develop creative strategies turning campaign analytics, user behavior, and platform data into clear hypotheses and structured testing roadmaps.
• Craft compelling direct-response scripts and hooks for short videos, user-generated content (UGC), static images, and carousel ads, directing studio teams and creators with strategic clarity.
• Manage the end-to-end sprint process: hypothesis creation, briefing, production, campaign launch, analysis, and iteration.
• Monitor early performance indicators such as click-through rates, engagement metrics, conversion rates, and cost per acquisition to make swift, data-driven optimization decisions.
• Coordinate and oversee external creative partners, UGC creators, and measurement teams to ensure externally produced assets amplify team learnings without redundancy.
• Maintain a comprehensive repository of creative insights documenting every test, learning, and framework to enhance team knowledge and efficiency.

Candidate Profile

• Possess 4 to 6+ years of experience in performance creative, paid social strategy, or growth marketing, supported by a strong portfolio.
• Skilled copywriter with a deep understanding of persuasive messaging tailored from cold audiences to ready buyers, including knowledge of angles and belief change techniques.
• In-depth expertise across Meta, TikTok, and YouTube platforms, with an understanding of how creative content affects ad delivery, audience targeting, and overall platform performance.
• Proven track record in scripting, producing, and refining direct-response video content and UGC that successfully scaled.
• A methodical tester who distinguishes signal from noise, employs frameworks for experimentation, and avoids isolated tweaks.
• Excellent at prioritization, confidently rejecting low-impact tasks to focus on high-leverage activities.
• Experienced in utilizing AI tools to enhance creativity and efficiency, while maintaining strong personal judgment.

Additional Information

The Creative Strategist will be located in Sydney, working onsite, and offered a competitive salary reflecting their expertise. The role involves engagement with commercially dynamic Australian DTC and eCommerce brands, providing stimulating professional opportunities in a fast-paced environment.