Copywriter (1 year contract)

About WPP Production

WPP Production is a global unified production company that consolidates all WPP's content creators, studios, and craft specialists into one seamless organization. Combining expert craftsmanship with next-gen technology, we design and deliver multi-channel content strategies at scale, supporting borderless collaboration and driven by deep creative expertise. We serve as the production hub for today's always-on, AI-augmented marketing landscape.

About WPP

WPP is a trusted global growth partner for leading brands, integrating advanced media intelligence, data solutions, creative excellence, next-level production, enterprise transformation solutions, and expert strategic advice within one company. Powered by outstanding talent and the WPP Open marketing platform, WPP helps clients adapt to change and achieve transformational growth.

Work Model

We adopt a hybrid work approach with most teams present at the office around four days per week to nurture collaboration, creativity, and connection. We encourage discussions around accommodations or flexible arrangements during interviews if required.

Role Summary

The Copywriter role demands conceptual clarity and attention to detail in crafting compelling, brand-aligned copy across print, digital, TV, and other content channels. Candidates should combine strong writing skills with expertise in Generative AI tools, skillfully balancing AI-enabled efficiency and insights with authentic human creativity and brand voice.

Key Responsibilities

• Create long and short-form copy, including headlines, for diverse media.
• Develop, review, and adapt copy to effectively communicate clients' brand messages and product information.
• Produce a high volume of quality creative content spanning print, digital, TV, and various content formats.
• Lead by example in promoting conceptual thinking and outstanding writing.
• Proactively address issues as they arise and escalate for help when needed.
• Respond promptly to copywriting requests from management and stakeholders.
• Exhibit a thorough understanding of different brands and ensure consistent tone across all media.
• Maintain consistently high creative standards.
• Uphold company policies, procedures, and values zealously.
• Offer sound copywriting guidance and support, drawing from professional expertise.
• Harness Generative AI tools to improve writing efficiency while preserving creativity and brand integrity.
• Use AI-driven analytics tools to optimize content performance and inform audience insights.
• Apply data-informed methods to content strategy and creation.
• Adhere to ethical principles in AI-assisted content development, maintaining brand authenticity.
• Collaborate closely with teams to blend AI-generated content with human creativity effectively.
• Craft promotional and tactical copy for social media, CRM, digital platforms, eCommerce, retail, and in-store environments aiming at engagement and sales uplift.
• Produce social-first content that resonates culturally, follows trends, and is optimized per platform nuances (including Meta, TikTok, YouTube, and emerging channels).
• Translate product features, offers, promotions, and seasonal campaigns into clear, engaging messaging suited to varied customer groups.
• Work collaboratively with creative, strategy, account management, and production teams to deliver high-quality, accurate content rapidly.

Candidate Requirements

• 1 to 2 years of experience collaborating in agency or industry teams.
• Demonstrated creative copywriting experience across print, digital, and TV channels.
• Passion for craftsmanship and excellence in writing—producing thoughtful, inspiring, sometimes provocative, clear copy.
• Conceptual thinker capable of generating big ideas while also attending to details such as punctuation.
• Proven relationship-building and client coordination capabilities.
• Proficiency with Generative AI platforms and tools for content creation and optimization.
• Understanding of ethical AI use and responsible content generation practices.
• Experience in interpreting data analytics and content performance metrics.
• Familiarity with AI-based content management and workflow enhancement technologies.
• Ability to balance AI assistance alongside human creativity and consistent brand voice.
• Knowledge of Google's AI tools and other industry-leading AI content platforms.

Why Join Us

At WPP Production, you will help define the content production future on a global scale. We unite world-class talent, innovative studios, and cutting-edge technology to solve complex creative and production challenges. Our environment is collaborative and borderless, valuing craft excellence and encouraging innovation. We leverage AI and next-gen tools to amplify human creativity rather than replacing it. Joining us gives you access to diverse projects, global career growth opportunities, and the strong support of WPP's extensive network, allowing you to sharpen your skills, make impactful contributions, and create work that resonates across all channels.

Inclusivity and Data

WPP is an equal opportunity employer committed to diversity and inclusion, ensuring all candidates have equal progression opportunities in their careers. Regarding data, we process personal information under GDPR guidelines for recruitment purposes and encourage applicants to review our Privacy Statement. Assistance is available for alternative formats upon request.