Content Specialist Associate

About Roku and the Content Team

Roku is the leading streaming TV platform in the U.S., Canada, and Mexico, with a goal of powering TVs worldwide. The company connects viewers with beloved content, enables publishers to monetize audiences, and offers advertisers innovative engagement tools. The Content team oversees strategies, execution, and management of licensed and original content across The Roku Channel, including international markets and Roku's subscription streaming services.

Role Overview

The Content Specialist Associate supports the planning and strategy of VOD, FAST, and Sponsorship content for Roku's subscription and ad-supported offerings. Acting as the primary liaison between content and Ad Sales/Sponsorship teams, this role requires deep content expertise to shape sales packages, maintain content calendars, and identify monetization opportunities. While not a sales position, the role demands fluency in ad sales concepts to effectively collaborate with both content and sales stakeholders. Additional responsibilities include participation in cross-functional projects related to international expansion, monetization, and engagement optimization.

Key Responsibilities

• Contribute to content strategy for Sponsored Content, VOD, and FAST across various platforms.
• Optimize and articulate the value of content collections for both viewers and advertisers based on market feedback.
• Represent content strategy in planning meetings and respond to content-related requests including long-term plans and ad hoc pitches.
• Translate content schedules into actionable plans and refine intake processes for sales requests.
• Apply monetization perspectives to content planning discussions.
• Maintain sales-facing content trackers and up-to-date calendars.
• Monitor and report market trends, social buzz, and emerging opportunities.
• Help develop strategic frameworks and collaborate with teams across Ad Sales, Partnerships, Analytics, Marketing, Finance, and Product.
• Stay informed on industry trends and streaming innovations to keep Roku competitive.
• Analyze viewer preferences and behaviors.
• Lead ad hoc projects with tight timelines under uncertain conditions, delivering impactful outcomes.

Candidate Profile and Experience

• 1-3 years of relevant experience in content strategy or related roles within streaming, media, or entertainment sectors.
• Strong passion for video content and understanding of streaming business models including SVOD, AVOD, and FAST.
• Knowledge of ad sales and sponsorship deal structures such as packaging, RFPs, and integrations.
• Ability to anticipate industry shifts and apply data-driven strategies to improve monetization.
• Proficiency in Microsoft Office (especially PowerPoint and Excel), with familiarity in analytics tools like Looker; experience with AirTable and Salesforce is a plus.
• Data-oriented problem-solving skills paired with creativity and business insight.
• Experience leveraging AI tools and agents to enhance workflow, analysis, and productivity.
• Project management capabilities to oversee calendars, communications, and deliverables.
• Strong organization, prioritization, and stakeholder communication skills.
• Collaborative approach with a team-first mindset and flexibility to lead or support tasks.
• Bachelor’s degree required.

Work Environment and Benefits

Roku promotes a hybrid work model with office presence expected Monday through Thursday and flexible remote work on Fridays, subject to role requirements. Compensation varies by location and expertise, with estimated annual salaries in New York ranging from $74,900 to $99,900. Benefits include health insurance, equity awards, life and disability coverage, parental leave, wellness programs, and paid time off. The company provides accommodations as required and maintains a culture of collaboration, humor, rapid innovation, and problem-solving.

Additional Information

Applicants should expect a dynamic, fast-paced environment with a team-oriented culture. Roku values curiosity, adaptability, and sound judgment, encouraging the use of AI to augment workflows responsibly. This role requires balancing steady liaison duties with variable strategic projects. Reasonable accommodations are available for candidates with special needs during the hiring process.