Commercial Development Lead

Overview

Stuff is seeking a Commercial Development Lead to join Harakeke, its internal agency responsible for commercial creative, content, partnerships, and production. This role acts as a vital connector, working across audience insights, editorial direction, product development, and commercial strategies to convert contributions from various experts into compelling, market-ready commercial offerings. Whether developing new sponsorships, platforms, or partnerships, you will craft persuasive propositions that attract clients and empower sales teams.

Key Responsibilities

• Identify and define key commercial opportunities owned by Stuff by conducting market, audience, and business problem analyses prior to investment decisions.
• Collaborate with Sales and Finance to shape the commercial model, estimate revenue potential, and set margin expectations.
• Create pilot program frameworks and develop scalable, repeatable products beyond single-client projects.
• Lead the development of propositions and structuring of offers, including minimum viable platforms and their commercial packaging.
• Partner with Sales and Trade Marketing to develop sales toolkits and go-to-market plans, ensuring smooth transition to Commercial Strategy or Sales for pitching and execution.
• Track pilot project outcomes and extract learnings through data analysis, producing actionable recommendations.

Qualifications and Experience

• Prior experience in media, technology, advertising, marketing, content, or digital product management.
• Proven ability in building sponsorship, vertical, or partnership business models, taking concepts from ideation through business case development.
• Excellent stakeholder management skills to form relationships and cooperate effectively with partners and cross-functional teams.
• Strong analytical capabilities to interpret commercial reports, dashboards, and digital audience data.
• Critical thinker with sound judgment, proactive mindset, and commitment to continuous improvement.
• Comfortable with modern productivity tools such as Google Workspace and Slack, quick to learn new systems, and proactive in employing AI technologies to enhance efficiency.

Additional Information

This position is located in Auckland, New Zealand. Stuff values diversity and inclusion, welcoming applicants regardless of gender, ethnicity, beliefs, abilities, or experience. The company embraces providing equal employment opportunities and encourages applications from all communities. Please note that Stuff does not accept unsolicited agency resumes and is not liable for any related fees.