직무 설명

Job overview

This role is responsible for generating insurance business through the assigned HDFC Bank relationship or channel within a defined area or zone. The position requires influencing branch stakeholders so they can recommend Birla Sun Life Insurance solutions to their customers, while also ensuring end-to-end support before and after the sale for both the relationship team and the clients.

The role sits within HDFC branch banking and reports to the Circle Relationship Head - HDFC Bank. The superior is the Zone Relationship Head - Relationship HDFC, and the position is based at the Zone Office for the Life Insurance business.

Key purpose

The main objective is to deliver insurance business from the assigned relationship/channel partner, drive consistent quarterly growth, and maintain strong service support across the sales cycle. The role is expected to contribute to premium and revenue growth while protecting the quality of customer experience.

Role dimensions

Team size or manpower coverage: 10 to 11 people, depending on branch spread.
Annualized premium responsibility: approximately 5 to 10 crore for the individual target.
Customer complaints: expected to remain at zero; complaints are treated as highly critical in the HDFC environment.
Persistency expectation: 80% premium persistency and 80% policy persistency, with a focus on 13-month rolling premium persistency.

Key challenges

The business is exposed to market volatility because the insurer mainly sells unit-linked policies.
The role depends heavily on the HDFC branch banking open-architecture model, where the bank may have its own priorities.
Success requires balancing internal process requirements with the expectations of channel partners.

Responsibilities

Deliver premium and revenue targets so the overall business grows as planned.
Stay in regular contact with multiple bank branch heads and other channel stakeholders.
Map the key decision-makers and keep the relationship head and zone head informed.
Drive all reward and recognition initiatives promoted by the organisation.
Design branch-level activities that help improve customer penetration and business conversion.
Ensure sales and support processes run smoothly to unlock the full business potential of the relationship.
Share any changes in process, rules, or regulations through suitable training material.
Make sure sales calls, policy issuance, and complaint handling happen without operational delays.
Serve bank customers with appropriate insurance products and service support.
Use strong knowledge of both insurance and bank products to manage the relationship at all levels.
Identify new business opportunities within the allocated branches or geography to improve productivity and topline.
Find practical ways to deepen penetration into the partner database.
Work toward the FLS review expectations, including 40% activation, 2 cases per active, and average ticket size of 50K.
Maintain the desired product mix: Traditional 50%, ULIP 40%, and Term 10%.
Share inputs for new products and sales pitches based on channel needs and market understanding.
Spot training requirements for both internal teams and channel partners.
Choose the right business acquisition approach to achieve a profitable mix for the organisation.
Review business performance regularly and escalate relevant updates to seniors.
Engage with customers through welcome calls and ongoing follow-ups.
Support persistency targets by helping renewals happen on time.
Resolve customer queries and service issues promptly to protect renewals and retention.

Requirements

Strong relationship management skills with the ability to work across multiple bank branches and stakeholders.
Solid understanding of insurance products as well as bank products.
Ability to drive sales targets while also handling service and post-sales support.
Comfort with branch activation, database penetration, and channel-driven business development.
Capability to coordinate training, communication, and process updates across teams.
Analytical approach to reviewing business, identifying gaps, and sharing escalation points with leadership.
Experience in managing persistency, renewals, customer follow-up, and complaint resolution.

Additional information

Job reference: 2-BAN.SL.1.1.1

Confidentiality: The source material marks this position as confidential.

Department: HDFC Channel, HDFC Branch Banking

Business: Life Insurance

Date mentioned in source: February 9, 2018

Relationships

Internal interactions: Executive, trainers, HR, issuance coordinator, and client service teams. These interactions are required daily, monthly, or as-and-when-needed for logging in and receipting policies, arranging team training, recruitment and manpower matters, policy issuance, and service-related issues.

External interactions: Daily relationship management with business development stakeholders to ensure smooth business operations.

Terms and conditions

The position requires continuous alignment with the bank channel, adherence to process discipline, and active coordination with internal support teams to keep sales, service, and policy issuance operating smoothly.

Outcome focus

The role is expected to build new business opportunities, maintain strong channel influence, improve customer experience, and ensure renewals and persistency are completed on time.

Cluster Manager - HDFC BB

당신이 일하게 될 곳