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Role Purpose
The Category Manager is tasked with overseeing strategic planning, sourcing, pricing, and performance management for assigned product categories. The objective is to generate growth by utilizing data-driven decisions, fostering supplier partnerships, planning promotions, and executing operational activities to boost sales and profitability.
Responsibilities
- Formulate and deploy comprehensive strategies for designated categories to align with corporate goals and adapt to changing consumer demands.
- Perform routine assortment evaluations to refine product mix, pricing frameworks, and country-of-origin considerations.
- Spot opportunities to enhance category expansion, increase perceived value, and improve shopper experience.
- Procure and manage a varied supplier network locally and internationally.
- Lead commercial negotiation processes to obtain competitive pricing, guarantee supply reliability, and explore unique supply arrangements such as consignment or exclusivity.
- Establish strong vendor relationships to support innovation, assure product quality, and advance collaborative marketing activities.
- Ensure that vendor-operated outlets adhere to internal brand standards, pricing policies, and selection guidelines.
- Maintain adherence to food safety, ethical sourcing, and sustainability protocols across supplier and product interactions.
- Create pricing tactics that maintain a balance between market competitiveness and profitability, informed by industry trends and margin objectives.
- Oversee the planning and successful execution of promotional campaigns, seasonal events, and special pricing initiatives.
Requirements
- At least four years’ experience in Category Management, Merchandising, Procurement, or Buying within retail, FMCG, or grocery sectors.
- Proven track record managing profit and loss accounts, achieving sales objectives, and driving category growth via assortment optimization and promotions.
- Solid background in local and international sourcing, with in-depth knowledge of supply chain logistics and origin planning.
- Strong commercial insight with demonstrated ability in leading complex negotiations, securing cost competitiveness, and managing vendor compliance and service level agreements.
- Proficiency in data analysis and retail mathematics including margin calculations, GMROI, and sell-through metrics; capable of translating data and market trends into effective strategies.
- Advanced skills in Microsoft Excel functions such as VLOOKUP and Pivot Tables; familiar with retail ERP or inventory systems.
- Knowledge of food safety regulations, cold chain logistics, and sustainable sourcing practices is highly beneficial.
- Excellent communication and interpersonal capabilities, able to influence cross-functional teams and nurture strong vendor partnerships.