Category Executive - Haircare

About the Role

At Plum, a rapidly growing beauty brand in India focused on science-based skincare and haircare products, we value innovation and flawless execution. We are seeking a Category Executive to manage the haircare category, ensuring smooth product launches and ongoing operations.

Responsibilities

• Lead end-to-end go-to-market (GTM) execution for haircare product launches across multiple channels, coordinating development of marketplace assets, product listings, sales materials, videos, and launch events.
• Manage innovation project execution including new product development, existing product changes, and product renovations with detailed project plans spanning R&D, Packaging, Sourcing, Regulatory, Supply Chain, Marketing, and Sales teams.
• Oversee product launch success for the initial 0–6 months by tracking sales, ratings, reviews, inventory, search visibility, and consumer feedback while coordinating influencer campaigns, sampling, media, and channel activations.
• Partner with Supply Chain to maintain inventory health, forecast demand, plan replenishments, and ensure availability of hair products to avoid supply disruptions.
• Maintain launch dashboards and category performance reports, provide insights in category reviews, and incorporate learnings to improve future GTM strategies.
• Serve as the primary cross-functional liaison during launches, driving alignment, accountability, and execution excellence among Marketing, Sales, Retail, Supply Chain, Product Development, and other stakeholders.

Qualifications

• 2 to 4 years of experience in Category Management, Brand Operations, Project Management, Go-to-Market execution, Product Marketing, or Business Operations.
• Strong capabilities in project and stakeholder management with effective multitasking and detailed oversight skills.
• Proficient in data analysis, Excel, and presentation tools to provide actionable insights.
• Excellent communication and coordination skills, capable of influencing cross-functional teams.
• Experience in Beauty, Personal Care, FMCG, or Consumer Brands is advantageous.

Location

Thane, Mumbai, Maharashtra, India (onsite)