Brand Manager

Position Overview

This role is pivotal in driving overall brand growth and executing strategies to maximize sales and profitability of the brand stores. The Brand Manager is responsible for positioning the brand effectively within the regional market to establish a strong image and ensure alignment with company goals.

Core Responsibilities

• Drive sales and profitability targets in brand stores aligned with corporate objectives.
• Collaborate with the Brand General Manager to formulate brand launch strategies.
• Maintain control over costs adhering to budgetary constraints for brand stores.
• Optimize store productivity through efficient allocation of resources and ensure complete sell-through according to product, style, and assortment planning.
• Analyze customer feedback from various territories to gauge brand acceptance and meet customer expectations.
• Ensure compliance with the financial plan in sales, markdowns, margins, and inventory management.
• Work closely with marketing and brand leadership to create and refine brand positioning.
• Participate in recruitment and training efforts for the brand team members.
• Conduct merchandise planning by setting sourcing triggers based on sales data, forecasts, inventory status, events and replenishment needs.
• Design merchandise plans covering pricing, promotions, and assortment to guarantee timely stock availability.
• Determine buying requirements and budgets; manage product selection in alignment with buying plans and research findings.
• Oversee effective in-season stock performance across territories including stock balancing and markdown management.
• Enhance brand awareness through initiatives like "Club Apparel" and liaise with retail operations for operational feedback.
• Develop and enforce visual merchandising strategies at store level.
• Conduct market and competitive research to gather intelligence on trends, pricing, customer base, and potential new store locations.
• Evaluate prospective outlet sites considering trade area, customer demographics, and merchandising factors, and coordinate approvals.
• Collaborate with projects and operations teams to manage new store openings and refurbishments ensuring alignment with the brand strategy.
• Ensure store launch timelines are met and outlets are positioned strategically per brand guidelines.