Brand Director

Overview

We are looking for a proactive and commercially focused Brand Director to spearhead the worldwide expansion of Billini and Banbe. This leadership position involves crafting, defining, and implementing a unified brand strategy that integrates innovative creative direction with a performance-driven mindset centered on key performance indicators (KPIs). As an essential part of the Executive and Management team, you will influence brand identity development, boost customer engagement, and drive commercial success across multiple channels.

Key Responsibilities

• Formulate and execute a global brand strategy harmonizing creative vision with tangible business goals.
• Lead and motivate multidisciplinary teams to deliver customer-focused outcomes and commercial achievements.
• Participate in executive-level decision-making and contribute to overall business strategies.
• Develop and manage engaging seasonal campaigns and content tailored for platforms such as TikTok, Instagram, eCommerce, and retail environments.
• Oversee creative direction across all brand platforms, including digital, physical stores, and social media.
• Direct campaign launches ensuring alignment with product releases and consistent brand standards.
• Provide on-site direction during photo shoots while managing campaign budgets efficiently.
• Collaborate with Product, Retail, Buying & Merchandising, Marketing, and Creative teams to develop compelling and customer-centric campaigns.
• Engage in weekly trade meetings to identify business opportunities, risks, and actionable insights.
• Continuously improve brand touchpoints including packaging, point of sale, in-store design, and merchandising.
• Lead creative efforts for visual merchandising, including window displays and seasonal installations.
• Initiate and manage brand partnerships and key brand events.
• Support PR and media strategies aimed at increasing global brand recognition and desirability.
• Lead partnership programs aligned with the brand’s identity.
• Manage creative elements for events such as press activations, store openings, and product launches.
• Approve weekly social media strategies and ensure brand messaging consistency.
• Analyze performance metrics and return on investment against established KPIs.
• Oversee budgets, sales targets, and expenditures; perform monthly financial reporting and contribute to company-wide financial planning.
• Recruit, mentor, and lead high-performance teams, establishing clear KPIs and conducting regular reviews.
• Develop a work culture centered on creativity, responsibility, and high standards.

Candidate Profile

• Established experience in senior brand leadership, preferably in fashion, retail, or lifestyle industries.
• Ability to balance innovative creative direction with sound commercial judgement.
• Proven track record of managing cross-functional teams and achieving measurable outcomes.
• Excellent communication, leadership capabilities, and stakeholder management skills.
• Executive experience contributing to overarching business strategy and company growth.

Why Work With Billini?

This role presents an exceptional chance to influence and expand a globally recognized fashion brand. You will enjoy creative autonomy, a supportive and enthusiastic team environment, and the opportunity to make a profound impact on brand development and trajectory.

Apply now to lead the future direction and success of Billini and Banbe.