Brand Designer

About Trade

Trade is revolutionizing how consumers discover and enjoy specialty coffee at home by offering the largest online marketplace in the United States for exceptional, independent roasters. Our platform delivers freshly roasted coffee from over 55 top roasters, providing customers with personalized recommendations to find coffees they truly enjoy. By simplifying discovery, we aim to expand the reach of specialty coffee and support small roasters in growing their businesses. We are building a destination brand for coffee enthusiasts who value quality and experience.

Role Overview

We are looking for a detail-oriented and systems-thinking Brand Designer to shape and advance our brand's visual identity across key areas of the customer experience. Reporting to the VP of Design, you will create compelling visual assets for campaigns, product launches, and storytelling efforts while developing scalable design frameworks that enhance our brand presence and support business growth. This position suits a designer passionate about typography, layout, consistent branding, and creating designs that resonate deeply with consumers.

Key Responsibilities

• Design impactful campaign visuals for paid advertisements, email marketing, direct mail, landing pages, and social media channels.
• Maintain and evolve Trade's visual identity to ensure cohesive branding across digital and physical platforms.
• Collaborate with the VP of Design to build scalable brand systems, including templates and component libraries.
• Partner with the Growth team to develop performance-focused creative that aligns with brand values and drives conversions.
• Work with editorial and content teams to visually present roaster stories and coffee discovery.
• Create designs for brand campaigns, seasonal promotions, product launches, and cultural initiatives.
• Ensure consistency across typography choices, color palettes, imagery, and motion elements.
• Communicate concepts and design decisions effectively with cross-functional teams and leadership.
• Stay informed about current design trends, cultural influences, and competitive creative to keep the Trade brand fresh and distinctive.
• Guide external partners to ensure all video and creative assets align with brand standards.

Desired Qualifications

• Minimum of 4 years' experience in brand design, ideally with consumer-facing or direct-to-consumer companies.
• A robust portfolio demonstrating skill in digital campaigns, brand systems development, and performance-driven creative work.
• Proficiency designing for paid media, newsletters, landing pages, and websites.
• Strong command of typography, layout principles, color theory, and visual hierarchy.
• Expertise in Figma and Adobe Creative Suite.
• Experience creating and managing design systems and reusable components.
• A clear understanding of how design influences growth, conversion rates, and customer experience.
• Excellent collaborative skills and ability to present ideas clearly across teams.
• Background in startup or high-growth environments is preferred.
• Knowledge of subscription or marketplace business models is an advantage.

Work Environment

Our Midtown Manhattan office is open three days a week (Tuesday to Thursday), emphasizing in-person collaboration to accelerate problem-solving and innovation. This setup benefits individuals who thrive on teamwork and hands-on creative processes.

Compensation and Benefits

• Competitive base salary range from $95,000 to $135,000 annually for NYC-based employees.
• Comprehensive benefits including company-paid health, dental, and vision insurance, 401(k), flexible spending accounts, and paid leave (vacation and parental).
• Unlimited vacation policy.
• Annual $500 stipend specifically for purchasing specialty coffee.
• Bi-monthly catered office lunches.
• Pet-friendly office environment.
• Two paid days yearly for Trade-sponsored community service participation.
• Ongoing mentorship and leadership support.